Last week, I shared how ads aren’t getting as much value for the money as content marketing because ad blocking is trending up. This week, I want to concentrate on what you can do instead. It’s called social selling.
1. What Exactly is Social Selling?
In a nutshell, it’s just as it sounds. Selling by being social on social media. It’s posting things about your company, its process, its industry, and other related tidbits in order to stir conversation that moves the selling process along until customers are ready to buy.
2. Social Selling Statistics You Need to Know:
So many people are on social media these days. Not only do they search out products and services on social media, but many prefer to ask questions through social media. Here are a few marketing statistics:
- Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.
- Half of revenue is influenced by social selling in 14 common industries, including computer software, healthcare, and marketing and advertising.
- Using social selling tools can increase win rates and deal size by 5% and 35%, respectively.
3. What this Means for Your Social Media Plans
It means you’d better make some! And, you had better be available to answer the questions your social media followers have in a timely manner.
If people prefer to get their information about a product or service online first, you had better be there or your competition will be! Once you establish your social media platforms as ones that bring value and elicit trust, you will have consumers asking their questions. And just as they will unfollow a Facebook page that is not active, they will view unresponsive pages as a company that doesn’t deserve their business.
Don’t just establish a social media presence just to have one. Spend the time to give your customers value and be responsive to their questions and concerns.