Three reasons you should be too busy to blog

You probably left a job to start your own business because you got tired of trading your time for money. What you may not understand is that you are now spending money for time: time you want to enjoy with your kids, friends, or family which is why you started your own business in the first place.

The old saying, “it takes money to make money” is essentially true. You don’t necessarily need to take out a million dollar loan to buy a warehouse for the type of home based business you are starting, but you do need to spend “SOME” money to get yourself started.

You probably spent money on a domain name, URL, website, business cards, logo, etc. Well, now that your materials are purchased, your equipment is here, and you have a fan page on Facebook, you will need to market your products or services and that will take money. Again, not necessarily a LOT of money, but some.

If you can afford to, you can spend money on ads. If you can’t or you’d like to do more than just throw ads at your potential customers/clients, you will need to blog! Blogging not only helps you do soft selling, which is less intrusive and studies show a lot MORE beneficial, but it helps your sites SEO because it’s the least expensive way to update your site on an ongoing basis.

Here are three reasons you should be blogging:

1.If you are just starting out in business
When you first start out, you have sooo much to do. Everything has to be set up. You need to get into a rhythm, find your customer base, connect with them, and build a niche. Because you have so much to do, it’s easy to skip the blogging or do it only periodically as time allows and it never does. But blogging is the BEST way to connect with and educate your customers. It’s also the cheapest way which is perfect for start ups!

2. If you are growing your business
If you’ve been in business a little while and are already in a grove, you’ll probably notice that you’re even busier than you were when you first started out. What began as a once in a while blog post has become a never enough time for one deal.

This is the time when you have a bit of money to invest in your business, but probably don’t have the time, inclination, and/or comfort enough to do it regularly. THIS is a great time to invest in your business. Blogging now involves educating and keeping potential clients and customers entertained, educated, and coming back to consume what will likely be a steady diet of information that keeps them fed until they need to purchase what you provide.

3.If your business is running like clockwork
This is the time when your business has been well established and bringing in a goodly income. It’s at this point that you can slack off with the blogging, right? WRONG!

Your customers will only keep coming back if you have something of value to offer. Just because they have purchased from you in the past doesn’t mean their eyes won’t wander to a competitor who is busy ramping up their market share. It’s vital to keep giving your readers what they crave to keep you top of mind so they will purchase from you again. This is especially true if what you sell is readily available from other sources. However, even if what you sell is life changing and nobody else out there is selling it, people are busy. They forget easily. You could be all they talk about today, but a week from now they’re on to something else.

Keep your readers happy, entertained, and informed and they will keep thinking of you when they are again ready for what you sell. And if you don’t have the time to do it yourself, contact me!

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