Basic Blogging Tips

Last week, I shared how important it is to keep up your blog on a consistent basis.  This week, I’m going to share some tips that will help you do that.

Tip#1: Set Aside a Blogging Day
It’s so much easier to do something when you are fully immersed in the activity.  Once in the blogging mode, it’s much easier and faster to knock out four weekly posts.  Set aside a day or two as blogging days. Write and schedule them a month ahead so you don’t need to think about them anymore…til next month.

Tip#2: Keep Your Goal in Mind
What is it you want your blog to do? If your goal is to educate potential clients about your industry and lead them to hire you, keep that in mind as you write. There may be other things you could talk about, but that should be your blog’s main focus.  Don’t get sidetracked.  You can take a break for fun holiday posts, but your focus should be evident.

Tip#3: Plan Ahead for Holidays
While you’re writing and scheduling your posts a month ahead, don’t forget to take a look at the calendar.  You might want to include a sale or promotion for Christmas, but you might also want to recognize your business anniversary or milestone as well.  Looking at your calendar will help you get ideas for what to post.  When I was building my Art of Eloquence (speech communication) business, I put Ronald Reagan’s birthday and date of death on my calendar because he was known as The Great Communicator.  If I was in a rush, I could put up a short post about him and include an embedded YouTube video of him speaking.  Easy peasy!

Tip#4: Look at Those Silly Holidays
If you’re REALLY stuck for a blog post idea (or social media content for that matter), you can look at those websites that have silly holidays like Bubble Wrap Appreciation Day.  Look for anything that has anything to do with your business blog topic and run with it.  People have so much stress in their lives that a little humor and silliness is usually a welcome relief!

Tip#5: Think Series
Break up larger topics into a three or four (or more) part series. Instead of a HUGE long post that many will not read due to the sheer length, break it up into smaller bite-sized pieces.  You’d be surprised how much mileage you can get out of an article!

Tip#6:  Google Your Topic
Search out other blogs or sites that discuss your topic. What are they talking about? Do you agree? Disagree? Share your thoughts on that topic.  Please don’t plagiarize, but make it your own take on that or similar topic.

Tip#7:  Repurpose Your Content
As I said last week: “Keeping up with your blog writing schedule can be difficult for most business owners, but this post I wrote over the holidays will help you find ways to get more out of the posts you’ve already written.  The biggest tip I can give you about blogging is to try to set aside a day or two each month to write and schedule all of your blog posts for the month ahead.  It’s easier to blog when you’re in blogging mode.”

As always, if blogging isn’t something you want or have time to do, you can always hire me!

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Blog Post Tips for the Holidays

Have you ever needed to write a bunch of blog posts for the holidays, but you really didn’t have time to write them all? Well, here are some tips for making the most of your blog posts:

1. Best Of

This is a FABULOUS way of updating your blog during the holidays!  Just post a link to your best blog posts of the year, month, or quarter.  First of all, it creates value because it shares your best content.  Secondly, not all your readers will have taken the time to read all of your posts. They may not even have seen your best posts!  Just pick 4-10 of your best posts, link the title to the original blog posts, and give a short synopsis of what the post is about.  Then just put a short message on top and bottom of these links and voila!  Instant value!

2. Expand

Take a blog post you like, but didn’t have the time or forethought to expand upon and do so.  Link the original post in your new blog post for reference.  If you make a practice of using bullet points or a numbered list (and you SHOULD!) this is easy peasy.  just insert more info under each section and you have a whole new blog post with even more value.

3. Holiday Messages

If you’re really pressed for time and your blog post comes out very near the holiday date, I love this one! Simply post a pretty holiday picture or meme with your heartfelt holiday wishes for your readers.  The cool thing is that you’ll be seen as someone who cares about them because the entire post is just to wish them a Merry Christmas or Happy Easter.  PLUS nobody really does much too close to the actual holiday so they’ll appreciate that you didn’t take up too much of their time.

4. Memes

If you’re pressed for time and you have some lovely, funny, appropriate holiday memes or pictures you can share, throw about 4-5 of them up there and connect them all with a bit of text that explains why you’re sharing them.

5. Video

If it’s easier for you, record yourself with a holiday message for your readers. This needs only to be about a minute or so. You can upload it to your YouTube channel and embed it into your blog post for a quick, and more personal, holiday message.

Ok.  That should help a great deal this holiday season. If not, you can always hire me!

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