Are you starting 2019 with a plan for your business? I hope so. It’s been said, “If you fail to plan, you plan to fail.” January is a GREAT time to start planning your business achievements for the year. Part of that plan should include marketing and a HUGE part of marketing should be giving your customers/clients value.
Research shows that a customer will buy only after being exposed to the product/service about seven times. These days, ads are either ignored or actively despised so you can’t hit up your potential customers with an ad seven times before they’ll not only NOT buy, but they’ll have a very poor opinion of your company. You need at least six times when you give them valuable information that leads them to want your product/service.
In order for this to work, you MUST give them a reason to come back to your site. And that brings us to what I call soft sales like your blog and social media posts. These posts give your customer valuable information without a direct sales pitch and that means you’ll need to invest in good quality blog articles and social media content.
The myth many small business owners believe is that they can’t afford help unless it generates immediate income. But just the opposite is true. You can’t afford NOT to invest in good content for your blog and social media accounts.
One way is to invest your time and talent. Even if you are a good writer, you need to factor in your time. How long would it take you to write a good blog post? A few hours? For some of you, it’s a few days! If you spent that time developing your product/service or if you spent that time talking to customers and made some sales, how much would those hours cost you?
The other way is to invest your money. If you can’t afford the time to write or don’t like to write, you can invest a little money and have a professional copywriter do it for you! It may not generate immediate income, but those blog posts and social media content will bring you an audience ripe for your product or service in the near future!
The larger your audience, the larger your sphere of influence and the larger your profits!
Building a business takes time. Building your audience takes time too. You can either do it all yourself or you can invest in your business and have a professional build your audience leaving you more time to build your business.