There is no magic social media formula

I’ll bet you think that what’s good for one Facebook fan page is good for them all. You can think that, but you’d be wrong! While there are things that work for all Facebook pages, there are so many variables inside of those things that it can be difficult to figure out what your audience will like and respond to. Case in point:

My Facebook page for purple lovers has over 8500 fans. There are a TON of purple fan pages on Facebook. Some have more fans than I do. Many have quite a bit less. It’s probably the easiest niche to figure out because it’s not complicated. It’s just a bunch of grape nuts. ūüėÄ

So, if the idea is that purple lovers will respond to purple posts, why is it that the ones on my For the Love of Purple fan page respond differently than those on the others? For whatever reason, be it a beginning attitude that was set, a response to what was originally responded to, or an expectation of those who like the page, my audience responds differently than do the others.

It has nothing to do with the size of the group and probably not much to do with what exactly is posted. I’ve seen the very same post share on one purple fan page get a ton more shares and comments than it does on another. I’ve seen a page with 1200 fans with ten comments on that same post on the same day as a page with 9000 who got two. I’ve noticed the kinds of comments on one purple fan page be vastly different from those on mine.

It’s somehow got to do with exactly how the group came together. Whatever it is, you should follow some guidelines (which I’ll talk about in a minute), but you’ll need to experiment to find out what your fans respond well to.

I don’t like to post purple skulls and crossbones, but there is a page who gets a lot of response to those. I like to share and post simple, tasteful, and funny purple things on my page. Whether it’s photoshopped or silly, a painting or real, my folks eat up anything tasteful that is purple. Additionally, they respond most to the memes that say how much they like purple. Those posts get the most shares and comments.

Since Facebook will reward a page by showing more of their posts to more of their fans, it’s best to give Facebook what it likes. The more responses, shares, and comments, the more they will show your stuff. The way to do that is to create posts that your people respond to by asking questions, asking them to share pictures, and inspiring them enough that they want to share it with their friends and family.

If that sounds a lot like work, if that sounds like more than you’re wanting to do, I’d love to help. Contact me!

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59% Believe Better Customer Service Through Social Media

Social media should be an important part of your content marketing strategy.¬† If you’re not on social media, you should be because 59% of people who are there believe that customer service through social media makes it easier to get answers.¬† This is an important statistic to know!

1. If you’re not on social media, you should be!
If your business isn’t already on social media, you should begin to investigate what platforms would work for your industry.¬† If you are already there, you should be planning to take full advantage of the many ways social media can help your company not only in customer service but in exposure as well.

The more your company is seen, the more you’ll be top of mind when your customers are ready to buy.¬† Being on social media helps bring your message to a wider audience and it’s important that you provide value there as well.

2. Where on social media should you concentrate?
Well, that all depends upon your¬†tribe.¬† Where does your target audience spend their time? Facebook is a MUST!¬† Most people on social media are on Facebook.¬† That’s where a lot of people look for information so that’s the number one MUST social media presence.

It’s advisable to have at least two other social media platforms, but the rest really depends upon the age range and industry.¬† Your mileage may vary, but a rule of thumb is that the younger crowd isn’t on Facebook as much as they are on SnapChat and Instagram.¬† The older crowd is mainly on Facebook, but Twitter might be a good choice for you as well.¬† There are some new platforms that are up and coming as well. It’s best to do some research to discover where your target audience calls their social media home.

3. Think  about how do you do social media
By this, I mean how often and what you will post.¬† Your posts should have your goal in mind: Do you want them to subscribe to your mailing list? Click through to a sales funnel? Landing page? They should also give your¬†customers what they want: information, entertainment…

Again, you’ll want to do some research as to what they expect, want, and will respond to.¬† That means looking at your competition to see what works for them and then making your own mark.¬† Your contribution should give your customers what they are asking for and not necessarily what they are being given already.¬† What’s missing from your competition? What’s not being addressed?

The last part to this is crucial.¬† Make sure you are posting regularly and more than just once a week! Social media is consumed daily. Make sure you are not only posting, but responding to comments in a timely manner.¬† If a page sits for too long with no new content, people will quit looking for you.¬† If you don’t have the time to make this happen, I can help!

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