There is no magic social media formula

I’ll bet you think that what’s good for one Facebook fan page is good for them all. You can think that, but you’d be wrong! While there are things that work for all Facebook pages, there are so many variables inside of those things that it can be difficult to figure out what your audience will like and respond to. Case in point:

My Facebook page for purple lovers has over 8500 fans. There are a TON of purple fan pages on Facebook. Some have more fans than I do. Many have quite a bit less. It’s probably the easiest niche to figure out because it’s not complicated. It’s just a bunch of grape nuts. 😀

So, if the idea is that purple lovers will respond to purple posts, why is it that the ones on my For the Love of Purple fan page respond differently than those on the others? For whatever reason, be it a beginning attitude that was set, a response to what was originally responded to, or an expectation of those who like the page, my audience responds differently than do the others.

It has nothing to do with the size of the group and probably not much to do with what exactly is posted. I’ve seen the very same post share on one purple fan page get a ton more shares and comments than it does on another. I’ve seen a page with 1200 fans with ten comments on that same post on the same day as a page with 9000 who got two. I’ve noticed the kinds of comments on one purple fan page be vastly different from those on mine.

It’s somehow got to do with exactly how the group came together. Whatever it is, you should follow some guidelines (which I’ll talk about in a minute), but you’ll need to experiment to find out what your fans respond well to.

I don’t like to post purple skulls and crossbones, but there is a page who gets a lot of response to those. I like to share and post simple, tasteful, and funny purple things on my page. Whether it’s photoshopped or silly, a painting or real, my folks eat up anything tasteful that is purple. Additionally, they respond most to the memes that say how much they like purple. Those posts get the most shares and comments.

Since Facebook will reward a page by showing more of their posts to more of their fans, it’s best to give Facebook what it likes. The more responses, shares, and comments, the more they will show your stuff. The way to do that is to create posts that your people respond to by asking questions, asking them to share pictures, and inspiring them enough that they want to share it with their friends and family.

If that sounds a lot like work, if that sounds like more than you’re wanting to do, I’d love to help. Contact me!

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Blog Post Tips for the Holidays

Have you ever needed to write a bunch of blog posts for the holidays, but you really didn’t have time to write them all? Well, here are some tips for making the most of your blog posts:

1. Best Of

This is a FABULOUS way of updating your blog during the holidays!  Just post a link to your best blog posts of the year, month, or quarter.  First of all, it creates value because it shares your best content.  Secondly, not all your readers will have taken the time to read all of your posts. They may not even have seen your best posts!  Just pick 4-10 of your best posts, link the title to the original blog posts, and give a short synopsis of what the post is about.  Then just put a short message on top and bottom of these links and voila!  Instant value!

2. Expand

Take a blog post you like, but didn’t have the time or forethought to expand upon and do so.  Link the original post in your new blog post for reference.  If you make a practice of using bullet points or a numbered list (and you SHOULD!) this is easy peasy.  just insert more info under each section and you have a whole new blog post with even more value.

3. Holiday Messages

If you’re really pressed for time and your blog post comes out very near the holiday date, I love this one! Simply post a pretty holiday picture or meme with your heartfelt holiday wishes for your readers.  The cool thing is that you’ll be seen as someone who cares about them because the entire post is just to wish them a Merry Christmas or Happy Easter.  PLUS nobody really does much too close to the actual holiday so they’ll appreciate that you didn’t take up too much of their time.

4. Memes

If you’re pressed for time and you have some lovely, funny, appropriate holiday memes or pictures you can share, throw about 4-5 of them up there and connect them all with a bit of text that explains why you’re sharing them.

5. Video

If it’s easier for you, record yourself with a holiday message for your readers. This needs only to be about a minute or so. You can upload it to your YouTube channel and embed it into your blog post for a quick, and more personal, holiday message.

Ok.  That should help a great deal this holiday season. If not, you can always hire me!

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Ghostwriting Blog Articles Half Off!

It’s that time of year again. Whether or not you have ghosts in residence for the festivities later this month, I thought you would all appreciate my ghostwriting special offer!

If you’ve been thinking about freeing up your time to do more business in your company, I have a fabulous offer for you!  For the first ten people, I’ll write your blog article or create a social media meme for you HALF PRICE!

But in order to stand a ghost of a chance, you’ll need to contact me soon! If the spirit moves you and you’re one of the first ten people this month, I’ll write if for you half price! No tricksJust treats!!

Contact me today!

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