There are several “holidays” coming up this month that are centered around business. March 1st is both Employee Appreciation Day and National Sales Person Day. March 8th is International Working Women’s Day. The 29th is National Mom and Pop Business Owners Day and March 31st is World Back Up Day (the day you should make sure you have a back up for various electronic systems like your website and computer).
There are several ways you can choose to incorporate these into your business. Some of those ways will help your employees or business associates. Some of these can help you market your product or service. And some of these can help you spread good will. Here are a few ideas for you:
If you don’t have employees, send a card or email to a business associate who has gone above and beyond for you and your company.
Send a card or email to an affiliate who has done especially well.
Post a blog reminding your business customers to do one of the above.
Post a blog sharing about one of the people you recognized in your business.
Post to social media about your appreciation for a business associate.
Post to social media reminding them to back up their computers or websites.
Find a way to tie the holiday in with something your company is doing. (blog post, social media post, etc)
Looking to the conventional holidays is a good practice, but take a look at those “silly holiday” sites. They are packed with valuable information that can help you blog, connect on social media, and more!
Have you ever needed to write a bunch of blog posts for the holidays, but you really didn’t have time to write them all? Well, here are some tips for making the most of your blog posts:
1. Best Of
This is a FABULOUS way of updating your blog during the holidays! Just post a link to your best blog posts of the year, month, or quarter. First of all, it creates value because it shares your best content. Secondly, not all your readers will have taken the time to read all of your posts. They may not even have seen your best posts! Just pick 4-10 of your best posts, link the title to the original blog posts, and give a short synopsis of what the post is about. Then just put a short message on top and bottom of these links and voila! Instant value!
Take a blog post you like, but didn’t have the time or forethought to expand upon and do so. Link the original post in your new blog post for reference. If you make a practice of using bullet points or a numbered list (and you SHOULD!) this is easy peasy. just insert more info under each section and you have a whole new blog post with even more value.
3. Holiday Messages
If you’re really pressed for time and your blog post comes out very near the holiday date, I love this one! Simply post a pretty holiday picture or meme with your heartfelt holiday wishes for your readers. The cool thing is that you’ll be seen as someone who cares about them because the entire post is just to wish them a Merry Christmas or Happy Easter. PLUS nobody really does much too close to the actual holiday so they’ll appreciate that you didn’t take up too much of their time.
If you’re pressed for time and you have some lovely, funny, appropriate holiday memes or pictures you can share, throw about 4-5 of them up there and connect them all with a bit of text that explains why you’re sharing them.
If it’s easier for you, record yourself with a holiday message for your readers. This needs only to be about a minute or so. You can upload it to your YouTube channel and embed it into your blog post for a quick, and more personal, holiday message.
Ok. That should help a great deal this holiday season. If not, you can always hire me!
If you’re anything like me, you struggle with taking time off for the holidays and wanting to be there for your clients/customers. It’s a difficult balance come this time of year. Here are a few guidelines that can help:
1. If your business isn’t busy during the holidays, you may want to close up shop for a week or two. My Art of Eloquence site isn’t very busy except for just prior to each semester as we mostly sell speech communication curricula for homeschoolers. Nobody says, “All I want for Christmas is a debate book.” Well, I did have that one boy who told his mom that, but the point still stands.
2. If your business is VERY busy during the holidays, you’ll want to make sure you set your sales, promos, blog posts, etc up in advance so you only need to do a minimum of work during the time you’d really want to be with family!
3. DON’T let emails go unanswered! Most of your customers will understand if you don’t reply on or right before or right after Christmas, but they won’t understand if you allow that question to go unanswered for a week! So make sure you still set aside time to respond to customers calls/emails in a timely manner even during the holidays.
4. Don’t neglect your blog and social media! If you can’t schedule things ahead of time, you may want to hire someone (raises hand!) to write blog posts and take care of social media for you during the holidays. There are DIRE consequences for not being regular with your social media and your blog. You need to be consistent even through the holidays.
NOTE: If you need a blog post to come out, but you don’t really have time, I’ll have some tips for you in next week’s blog post. Stay tuned.