There is no magic social media formula

I’ll bet you think that what’s good for one Facebook fan page is good for them all. You can think that, but you’d be wrong! While there are things that work for all Facebook pages, there are so many variables inside of those things that it can be difficult to figure out what your audience will like and respond to. Case in point:

My Facebook page for purple lovers has over 8500 fans. There are a TON of purple fan pages on Facebook. Some have more fans than I do. Many have quite a bit less. It’s probably the easiest niche to figure out because it’s not complicated. It’s just a bunch of grape nuts. ūüėÄ

So, if the idea is that purple lovers will respond to purple posts, why is it that the ones on my For the Love of Purple fan page respond differently than those on the others? For whatever reason, be it a beginning attitude that was set, a response to what was originally responded to, or an expectation of those who like the page, my audience responds differently than do the others.

It has nothing to do with the size of the group and probably not much to do with what exactly is posted. I’ve seen the very same post share on one purple fan page get a ton more shares and comments than it does on another. I’ve seen a page with 1200 fans with ten comments on that same post on the same day as a page with 9000 who got two. I’ve noticed the kinds of comments on one purple fan page be vastly different from those on mine.

It’s somehow got to do with exactly how the group came together. Whatever it is, you should follow some guidelines (which I’ll talk about in a minute), but you’ll need to experiment to find out what your fans respond well to.

I don’t like to post purple skulls and crossbones, but there is a page who gets a lot of response to those. I like to share and post simple, tasteful, and funny purple things on my page. Whether it’s photoshopped or silly, a painting or real, my folks eat up anything tasteful that is purple. Additionally, they respond most to the memes that say how much they like purple. Those posts get the most shares and comments.

Since Facebook will reward a page by showing more of their posts to more of their fans, it’s best to give Facebook what it likes. The more responses, shares, and comments, the more they will show your stuff. The way to do that is to create posts that your people respond to by asking questions, asking them to share pictures, and inspiring them enough that they want to share it with their friends and family.

If that sounds a lot like work, if that sounds like more than you’re wanting to do, I’d love to help. Contact me!

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What is Social Selling? What You Should Know!

Last week, I shared how ads aren’t getting as much value for the money as content marketing because ad blocking is trending up.¬† This week, I want to concentrate on what you can do instead. It’s called social selling.

1. What Exactly is Social Selling?
In a nutshell, it’s just as it sounds. Selling by being social on social media. It’s posting things about your company, its process, its industry, and other related tidbits in order to stir conversation that moves the selling process along until customers are ready to buy.

2. Social Selling Statistics You Need to Know:
So many people are on social media these days. Not only do they search out products and services on social media, but many prefer to ask questions through social media.  Here are a few marketing statistics:

  • Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.
  • Half of revenue is influenced by social selling in 14 common industries, including computer software, healthcare, and marketing and advertising.
  • Using social selling tools can increase win rates and deal size by 5% and 35%, respectively.

3. What this Means for Your Social Media Plans
It means you’d better make some! And, you had better be available to answer the questions your social media followers have in a timely manner.

If people prefer to get their¬†information about a product or service online first, you had better be there or your competition will be! Once you establish your social media platforms as ones that bring value and elicit trust, you will have consumers asking their¬†questions. And just as they will unfollow a Facebook page that is not active, they will view unresponsive pages as a company that doesn’t deserve their business.

Don’t just establish a social media presence just to have one. Spend the time to give your¬†customers value and be responsive to their questions and concerns.

 

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Social Media Political Rants: Should You Go There?

If you’re on social media to promote your business, you’ll need to make a decision about what types of information you will share there.¬† I recently came across an article that didn’t surprise me much, because I’ve reported on a similar topic over on Art of Eloquence before.

Article Overview:
In a nutshell, the article says that precious few are persuaded to either side of the political aisle by rants on social media.  I went a bit further in my commentary and said that almost nobody is persuaded by a debate.  That debate could be an argument or a formal public debate.  Most people polled after a number of political/religious debates said that they were not inclined to the other side.  It usually takes one on one communication with give and take discussion and an open heart to share issues such as these.

This article reported that only 14-20% (depending upon the wording of the poll) were persuaded by the other political side after a social media rant.  That brings me to a critical question you need to ask yourself about your politics on social media: Should I go there? The answer is, it depends.

Here are a few questions to ask yourself before you do go there:

1. Am I on social media for business or personal reasons?
2. If for business, will my customers/clients see value in political posts?
3. Is the subject of politics irrelevant or even counterproductive to my business purpose on social media?
3. Is my business intertwined with my political views such that it would actually benefit by sharing them on social media?
4. How can I word my political posts in a way that I will gain a willing ear even if my subscribers don’t agree with me?

Even if you are on social media purely for personal reasons, that last question is vital.¬† As someone with extensive training in effective communication, I’m here to tell you that no matter how right you are about something, you will need a willing ear if you hope to be heard.

My Thoughts:
Some businesses thrive on politics even if their product/service has nothing to do with politics.  Chick Fil A serves chicken.  However, their Christian stance has actually helped them.  Though they do have dissenters, their customer base has grown as they have responded to criticism.

Even if you don’t go looking for political or religious battles, your core values will play into how you conduct your business.¬† How you respond is equally as important as what you respond.¬† Take some time to ponder these questions before you set the tone for your business social media platforms.

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If you’re on Instagram, you might want to read this!

Whether you love or hate Facebook, there is no denying that it is the largest social media platform out there.¬† However, there is something to be said for the others.¬† I recently shared about the changes that Facebook made on August 10th of this year, but I found that they aren’t the only ones making some changes.¬† Instagram is as well and here’s what you need to know.

According to this article on Digital Trends, Instagram is now allowing more users to apply for their blue verification badge.  It was specifically designed for public figures who have a large following so followers could be sure that the account they were following was the Real McCoy.

However, as someone who understands how a brand can be copied (our family business has had our product pages cloned on Amazon), I appreciate them allowing this for those other than Donald Trump, Sandra Bullock, and IBM.  If you have a smaller brand, you too may want to protect it from counterfeiters.

Facebook has had a rash of faux profiles hack into a personal Facebook account and clone itself.¬† These fake profiles then lure your friends and family.¬† You may want to protect your brand from counterfeiters or even from others who don’t know they are using your name.

If you feel you have a large enough following on Instagram, you might want to click the above link and find out how to apply for your own blue verification badge.

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Facebook Changes: Are You Ready?

Fasten your seatbelts, business page owners, Facebook has made more changes!¬† Don’t worry though. I’ve got you covered!¬† I’ve been researching this ever since I saw the newsfeed announcements and I have some good news for you this time.

My research indicates that there are three major changes to the way in which Facebook now works.¬† Their reasoning is to reward those who engage their subscribers with the value they like and punish those who post things they don’t like.¬† Here’s how this works:

1. Facebook will reward those whose posts encourage interactions.
Facebook is not only looking for “likes” and comments, but also rewards other reactions such as the heart-shaped (love), the wow emoji, and even the angry face! They will show more of the posts that get these engagements as well as shares.¬† Also, they like it when you reply to the comments and will reward you for videos that have a higher average time viewed.

What you need to do to maximize this engagement is to know your audience.  Take a look at your posts and see which ones got the most engagement.  Then, post more of that.

EXAMPLE: I have a (just for fun) Facebook fan page for purple lovers called, For the Love of Purple.¬† I have over 6700 fans.¬† They love almost anything purple, but what they cherish most are memes I create that share WHY they love purple or how much they love purple.¬† I just give them what they want and I get tons of reactions, comments, and shares.¬† I don’t really do much for the page other than that, and it’s growing by about 80-100 new subscribers a week.

 

A few other suggestions are to complete your page profile so subscribers can understand more about your page.¬† And, finally, to include subtitles on your videos for those who view your video without the sound because it’s early in the morning and they don’t want to wake anyone.¬† (Or they’re at work and don’t want anyone to know they’re on Facebook!

2. Add Value!
Facebook is looking for authentic and timely posts with information, news, current events items and such that add value to your subscribers.

People are looking for information and, when they find it, they are only too happy to share it so they can show their friends that they are one of the first to know about it.

NOTE: This works best when you also use keywords, famous names, and trending topics.

3. What will put your in the penalty box with Facebook:
Facebook will now penalize you for posting overt sales or overly promotional posts, contests, any links that take the user off Facebook, giveaways, posts that include overt calls-to-action, or for reusing pictures you’ve used in ads.¬† Anything that leads a subscriber to hide your post or unlike your page will result in Facebook showing your posts to fewer subscribers.

Facebook gives you tips too. One of the tips I found is that they don’t like posts with too much text on it.

It appears that the best way to get Facebook to show more of your posts to more of your fans is to create value for your subscribers, give them what they want, and to create posts that increase engagement.  The best ways to do that are to make them laugh, shock them with news they are interested in, or give them the information they need (and want).

NOTE: If you don’t have time to post on social media or you’d like help with your social media posts, contact me!¬†

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