Why the Unique is in Unique Copywriter

Waaaay back when I was writing for Art of Eloquence, I had a few people jump in to edit for me. Some were better than others, but the big difference was the voice…MINE! An editor should enhance the writing not change the perspective of the author. Unfortunately, that’s what happened often when I had someone else edit for me.

I once made the mistake of having my husband edit for me. He writes well, but his style of writing is very professional as this is the main reason he writes. After he got done with it, my fun article teaching kids how important communication skills are sounded like one of the dry speech com books I had to read for my college courses.

Later on, my daughter edited for me. I homeschooled her and she grew up to be quite the grammar Nazi and then, creative writer. She got me and I was comfortable having her edit for me. Unfortunately, her time was not her own as she went off to college so I found myself in need of someone else to edit my work.

I tried to hire a few people, but they all made me sound like a college lecture. Then, I found a fabulous editor with a sense of humor just like mine. She made sure to keep my style. She made my work better, not sanitized and she was with me for the rest of my time writing for AoE.

Why do I share this with you? Because writing articles, booklets, and blog posts for clients is just like editing books in that respect. The idea isn’t to write an excellently formed piece of writing. The idea is to enhance the business: to tell their story in their voice. NOBODY understands this as well as I do!

So, if you’re looking to free up your time so you do less writing and more business building, make sure you find someone who will do that in YOUR voice, YOUR style, and YOUR way. It isn’t as easy as it sounds unless you’ve been there and understand how to write in someone else’s voice.

It’s a bit like acting. If you’re a true actor, you don’t say the lines as you. You say those lines as the character you are playing. The average person trying to act may not even know to do that, let alone how. The same is true with copywriting.

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