If you’re not posting regularly on your blog, you don’t have a blog! You also don’t have a reason for your potential customers to keep coming back to your site. As I told you last week, you cannot constantly SPAM your potential customers. They’ll ignore you at best or have disgust for your company at worst.
The BEST way to keep your customers coming back to your site is if you consistently provide them with value: information, entertainment, or anything else that your audience would value. The easiest and cheapest way to do that is to update your blog on a regular basis. Oh, and by the way, search engines just LOVE a site that is constantly being updated and posting blog entries are the easiest way to do that too!
So, how often should you blog? Well, that all depends on your particular audience and how much time/money you can spend. You may be able to get away with once a month. Some topics or clientele will expect a weekly post while others will demand it be done daily. The general rule is that blogs are expected to be updated at least monthly.
I post here on a weekly basis because the topics I cover are for small business owners. They expect value, but don’t have time to read a daily blog (which works for me because I don’t have time to post one!). I have a few sites that are monthly. A daily blog would be way over the top unless it was for a Daily Deals or a news site.
Even if your audience would prefer a daily or weekly post, you may not have the time or budget for that. The key is to be consistent. Tell your audience what to expect and then stick to that promise!
The most egregious blogging error I come across has a schedule similar to this: January 1st, March 23rd, June 12th, and 25th and 30th, July 9th, and December 23rd. Since this audience has no idea when or even IF this blog will be updated, they simply go away. It takes time to build a business, but it also takes time to build your business tribe. In order to build your following, whether, on a blog or social media, you will need to bring them value on a consistent basis.
Keeping up with your blog writing schedule can be difficult for most business owners, but this post I wrote over the holidays will help you find ways to get more out of the posts you’ve already written. The biggest tip I can give you about blogging is to try to set aside a day or two each month to write and schedule all of your blog posts for the month ahead. It’s easier to blog when you’re in blogging mode.
As always, if blogging isn’t something you want or have time to do, you can always hire me!
I’ll be back next week with some more blogging tips!