Basic Blogging Tips

Last week, I shared how important it is to keep up your blog on a consistent basis.  This week, I’m going to share some tips that will help you do that.

Tip#1: Set Aside a Blogging Day
It’s so much easier to do something when you are fully immersed in the activity.  Once in the blogging mode, it’s much easier and faster to knock out four weekly posts.  Set aside a day or two as blogging days. Write and schedule them a month ahead so you don’t need to think about them anymore…til next month.

Tip#2: Keep Your Goal in Mind
What is it you want your blog to do? If your goal is to educate potential clients about your industry and lead them to hire you, keep that in mind as you write. There may be other things you could talk about, but that should be your blog’s main focus.  Don’t get sidetracked.  You can take a break for fun holiday posts, but your focus should be evident.

Tip#3: Plan Ahead for Holidays
While you’re writing and scheduling your posts a month ahead, don’t forget to take a look at the calendar.  You might want to include a sale or promotion for Christmas, but you might also want to recognize your business anniversary or milestone as well.  Looking at your calendar will help you get ideas for what to post.  When I was building my Art of Eloquence (speech communication) business, I put Ronald Reagan’s birthday and date of death on my calendar because he was known as The Great Communicator.  If I was in a rush, I could put up a short post about him and include an embedded YouTube video of him speaking.  Easy peasy!

Tip#4: Look at Those Silly Holidays
If you’re REALLY stuck for a blog post idea (or social media content for that matter), you can look at those websites that have silly holidays like Bubble Wrap Appreciation Day.  Look for anything that has anything to do with your business blog topic and run with it.  People have so much stress in their lives that a little humor and silliness is usually a welcome relief!

Tip#5: Think Series
Break up larger topics into a three or four (or more) part series. Instead of a HUGE long post that many will not read due to the sheer length, break it up into smaller bite-sized pieces.  You’d be surprised how much mileage you can get out of an article!

Tip#6:  Google Your Topic
Search out other blogs or sites that discuss your topic. What are they talking about? Do you agree? Disagree? Share your thoughts on that topic.  Please don’t plagiarize, but make it your own take on that or similar topic.

Tip#7:  Repurpose Your Content
As I said last week: “Keeping up with your blog writing schedule can be difficult for most business owners, but this post I wrote over the holidays will help you find ways to get more out of the posts you’ve already written.  The biggest tip I can give you about blogging is to try to set aside a day or two each month to write and schedule all of your blog posts for the month ahead.  It’s easier to blog when you’re in blogging mode.”

As always, if blogging isn’t something you want or have time to do, you can always hire me!

Please follow and like us:

Are you keeping up with your blog?

If you’re not posting regularly on your blog, you don’t have a blog! You also don’t have a reason for your potential customers to keep coming back to your site.  As I told you last week, you cannot constantly SPAM your potential customers.  They’ll ignore you at best or have disgust for your company at worst.

The BEST way to keep your customers coming back to your site is if you consistently provide them with value: information, entertainment, or anything else that your audience would value.  The easiest and cheapest way to do that is to update your blog on a regular basis.  Oh, and by the way, search engines just LOVE a site that is constantly being updated and posting blog entries are the easiest way to do that too!

So, how often should you blog? Well, that all depends on your particular audience and how much time/money you can spend.  You may be able to get away with once a month.  Some topics or clientele will expect a weekly post while others will demand it be done daily.  The general rule is that blogs are expected to be updated at least monthly.

I post here on a weekly basis because the topics I cover are for small business owners.  They expect value, but don’t have time to read a daily blog (which works for me because I don’t have time to post one!).  I have a few sites that are monthly.  A daily blog would be way over the top unless it was for a Daily Deals or a news site.

Even if your audience would prefer a daily or weekly post, you may not have the time or budget for that. The key is to be consistent.  Tell your audience what to expect and then stick to that promise!

The most egregious blogging error I come across has a schedule similar to this: January 1st, March 23rd, June 12th, and 25th and 30th, July 9th, and December 23rd.  Since this audience has no idea when or even IF this blog will be updated, they simply go away.  It takes time to build a business, but it also takes time to build your business tribe.  In order to build your following, whether, on a blog or social media, you will need to bring them value on a consistent basis.

Keeping up with your blog writing schedule can be difficult for most business owners, but this post I wrote over the holidays will help you find ways to get more out of the posts you’ve already written.  The biggest tip I can give you about blogging is to try to set aside a day or two each month to write and schedule all of your blog posts for the month ahead.  It’s easier to blog when you’re in blogging mode.

As always, if blogging isn’t something you want or have time to do, you can always hire me!

I’ll be back next week with some more blogging tips!

Please follow and like us: