Three reasons you should be too busy to blog

You probably left a job to start your own business because you got tired of trading your time for money. What you may not understand is that you are now spending money for time: time you want to enjoy with your kids, friends, or family which is why you started your own business in the first place.

The old saying, “it takes money to make money” is essentially true. You don’t necessarily need to take out a million dollar loan to buy a warehouse for the type of home based business you are starting, but you do need to spend “SOME” money to get yourself started.

You probably spent money on a domain name, URL, website, business cards, logo, etc. Well, now that your materials are purchased, your equipment is here, and you have a fan page on Facebook, you will need to market your products or services and that will take money. Again, not necessarily a LOT of money, but some.

If you can afford to, you can spend money on ads. If you can’t or you’d like to do more than just throw ads at your potential customers/clients, you will need to blog! Blogging not only helps you do soft selling, which is less intrusive and studies show a lot MORE beneficial, but it helps your sites SEO because it’s the least expensive way to update your site on an ongoing basis.

Here are three reasons you should be blogging:

1.If you are just starting out in business
When you first start out, you have sooo much to do. Everything has to be set up. You need to get into a rhythm, find your customer base, connect with them, and build a niche. Because you have so much to do, it’s easy to skip the blogging or do it only periodically as time allows and it never does. But blogging is the BEST way to connect with and educate your customers. It’s also the cheapest way which is perfect for start ups!

2. If you are growing your business
If you’ve been in business a little while and are already in a grove, you’ll probably notice that you’re even busier than you were when you first started out. What began as a once in a while blog post has become a never enough time for one deal.

This is the time when you have a bit of money to invest in your business, but probably don’t have the time, inclination, and/or comfort enough to do it regularly. THIS is a great time to invest in your business. Blogging now involves educating and keeping potential clients and customers entertained, educated, and coming back to consume what will likely be a steady diet of information that keeps them fed until they need to purchase what you provide.

3.If your business is running like clockwork
This is the time when your business has been well established and bringing in a goodly income. It’s at this point that you can slack off with the blogging, right? WRONG!

Your customers will only keep coming back if you have something of value to offer. Just because they have purchased from you in the past doesn’t mean their eyes won’t wander to a competitor who is busy ramping up their market share. It’s vital to keep giving your readers what they crave to keep you top of mind so they will purchase from you again. This is especially true if what you sell is readily available from other sources. However, even if what you sell is life changing and nobody else out there is selling it, people are busy. They forget easily. You could be all they talk about today, but a week from now they’re on to something else.

Keep your readers happy, entertained, and informed and they will keep thinking of you when they are again ready for what you sell. And if you don’t have the time to do it yourself, contact me!

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Why the Unique is in Unique Copywriter

Waaaay back when I was writing for Art of Eloquence, I had a few people jump in to edit for me. Some were better than others, but the big difference was the voice…MINE! An editor should enhance the writing not change the perspective of the author. Unfortunately, that’s what happened often when I had someone else edit for me.

I once made the mistake of having my husband edit for me. He writes well, but his style of writing is very professional as this is the main reason he writes. After he got done with it, my fun article teaching kids how important communication skills are sounded like one of the dry speech com books I had to read for my college courses.

Later on, my daughter edited for me. I homeschooled her and she grew up to be quite the grammar Nazi and then, creative writer. She got me and I was comfortable having her edit for me. Unfortunately, her time was not her own as she went off to college so I found myself in need of someone else to edit my work.

I tried to hire a few people, but they all made me sound like a college lecture. Then, I found a fabulous editor with a sense of humor just like mine. She made sure to keep my style. She made my work better, not sanitized and she was with me for the rest of my time writing for AoE.

Why do I share this with you? Because writing articles, booklets, and blog posts for clients is just like editing books in that respect. The idea isn’t to write an excellently formed piece of writing. The idea is to enhance the business: to tell their story in their voice. NOBODY understands this as well as I do!

So, if you’re looking to free up your time so you do less writing and more business building, make sure you find someone who will do that in YOUR voice, YOUR style, and YOUR way. It isn’t as easy as it sounds unless you’ve been there and understand how to write in someone else’s voice.

It’s a bit like acting. If you’re a true actor, you don’t say the lines as you. You say those lines as the character you are playing. The average person trying to act may not even know to do that, let alone how. The same is true with copywriting.

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Basic Blogging Tips

Last week, I shared how important it is to keep up your blog on a consistent basis.  This week, I’m going to share some tips that will help you do that.

Tip#1: Set Aside a Blogging Day
It’s so much easier to do something when you are fully immersed in the activity.  Once in the blogging mode, it’s much easier and faster to knock out four weekly posts.  Set aside a day or two as blogging days. Write and schedule them a month ahead so you don’t need to think about them anymore…til next month.

Tip#2: Keep Your Goal in Mind
What is it you want your blog to do? If your goal is to educate potential clients about your industry and lead them to hire you, keep that in mind as you write. There may be other things you could talk about, but that should be your blog’s main focus.  Don’t get sidetracked.  You can take a break for fun holiday posts, but your focus should be evident.

Tip#3: Plan Ahead for Holidays
While you’re writing and scheduling your posts a month ahead, don’t forget to take a look at the calendar.  You might want to include a sale or promotion for Christmas, but you might also want to recognize your business anniversary or milestone as well.  Looking at your calendar will help you get ideas for what to post.  When I was building my Art of Eloquence (speech communication) business, I put Ronald Reagan’s birthday and date of death on my calendar because he was known as The Great Communicator.  If I was in a rush, I could put up a short post about him and include an embedded YouTube video of him speaking.  Easy peasy!

Tip#4: Look at Those Silly Holidays
If you’re REALLY stuck for a blog post idea (or social media content for that matter), you can look at those websites that have silly holidays like Bubble Wrap Appreciation Day.  Look for anything that has anything to do with your business blog topic and run with it.  People have so much stress in their lives that a little humor and silliness is usually a welcome relief!

Tip#5: Think Series
Break up larger topics into a three or four (or more) part series. Instead of a HUGE long post that many will not read due to the sheer length, break it up into smaller bite-sized pieces.  You’d be surprised how much mileage you can get out of an article!

Tip#6:  Google Your Topic
Search out other blogs or sites that discuss your topic. What are they talking about? Do you agree? Disagree? Share your thoughts on that topic.  Please don’t plagiarize, but make it your own take on that or similar topic.

Tip#7:  Repurpose Your Content
As I said last week: “Keeping up with your blog writing schedule can be difficult for most business owners, but this post I wrote over the holidays will help you find ways to get more out of the posts you’ve already written.  The biggest tip I can give you about blogging is to try to set aside a day or two each month to write and schedule all of your blog posts for the month ahead.  It’s easier to blog when you’re in blogging mode.”

As always, if blogging isn’t something you want or have time to do, you can always hire me!

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Here’s why you can’t afford NOT to hire a copywriter!

Are you starting 2019 with a plan for your business? I hope so. It’s been said, “If you fail to plan, you plan to fail.” January is a GREAT time to start planning your business achievements for the year.  Part of that plan should include marketing and a HUGE part of marketing should be giving your customers/clients value.

Research shows that a customer will buy only after being exposed to the product/service about seven times.  These days, ads are either ignored or actively despised so you can’t hit up your potential customers with an ad seven times before they’ll not only NOT buy, but they’ll have a very poor opinion of your company.  You need at least six times when you give them valuable information that leads them to want your product/service.

In order for this to work, you MUST give them a reason to come back to your site.  And that brings us to what I call soft sales like your blog and social media posts. These posts give your customer valuable information without a direct sales pitch and that means you’ll need to invest in good quality blog articles and social media content.

The myth many small business owners believe is that they can’t afford help unless it generates immediate income.  But just the opposite is true.  You can’t afford NOT to invest in good content for your blog and social media accounts.

One way is to invest your time and talent.   Even if you are a good writer, you need to factor in your time.  How long would it take you to write a good blog post? A few hours?  For some of you, it’s a few days!  If you spent that time developing your product/service or if you spent that time talking to customers and made some sales, how much would those hours cost you?

The other way is to invest your money.  If you can’t afford the time to write or don’t like to write, you can invest a little money and have a professional copywriter do it for you! It may not generate immediate income, but those blog posts and social media content will bring you an audience ripe for your product or service in the near future!

The larger your audience, the larger your sphere of influence and the larger your profits!

Building a business takes time. Building your audience takes time too.  You can either do it all yourself or you can invest in your business and have a professional build your audience leaving you more time to build your business.

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Best of the Blog 2018

I share a TON of information here on the Unique Copywriter blog, but busy entrepreneurs don’t always get enough time to read all they want to learn.  Most will put the posts aside for a time when they have more time.

The problem is that busy business people never have any free time!  However, it’s important to MAKE the time to learn things that will save you time, money, and effort in the long run.

So to that end, I’ll be sharing the Best Of every so often to recap the posts I think you REALLY ought to take the time to read through.  Here are the highlights from the past few months:

Technology May Be Easy, But Being Effective Isn’t 

How to Give Your Customers Value, So They Come Back and Buy

Facebook Changes: Are You Ready?

11 Hidden Reasons Why Business Owners Need Excellent Communication Skills

If you’ve got a bit more time, there are other valuable posts on the blog, but those are the most important ones.  To scroll through the blog posts, just click Blog at the top of the page.

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Does your blog need a personality?

Blah blah blah…

That’s what your customers will think when they read a dry post every once in a while whenever you get around to writing it.

Your blog is an extension of your business!  It should function as a sales rep for your company, one who takes the time to bring prospective clients the information they need until they know they need your services.

Unfortunately, most blogs (or rather, blahgs) bore the reader to tears until he clicks off your site.  To be top of mind, you need to give your customers value, so they keep coming back to your site until they know they need YOUR products.

But it’s not only the value you bring to your reader; it’s the experience they have while reading your company’s blog.  Ideally, your blog article should inform in a way that brings a smile to your reader’s face.  For that to happen, you need to give your blog a little personality.

The words you use, images you share, and stories you tell should all reflect your business and your customer’s expectations.  Here are a few examples:

1. Humor
Life can be a solemn road filled with financial issues, health problems, and loss.  Tragedy can bring doom and gloom to your customer who is looking for a reason to feel good again.  If your product/service and ideal customer works for this approach, it can be such fun!

2. Integrity
Honesty and integrity may be something lacking in your industry. Taking on this characteristic may be a fresh perspective for your blog. It can draw in customers who are tired of being treated with sleazy sales pitches and tired slogans.

3. News
Some people are looking to be the first to know. If you can deliver your industry’s news items, they’ll come back again and again.  And they’ll be more likely to share your posts to inform their friends and be counted as the first in the know.

There are many others, but you get the idea.  Pick a personality for your blog and write from that perspective.  And if you don’t have time, call me!

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How to give your customers value so they come back and buy!

ABC: Always Be Closing!  Great sales advice?  Well, maybe.  If by closing you mean that you are always hocking your products and services, I’d say you’re wasting your time!  Ads are great tools, but studies show that at least 96% of customers/clients WON’T buy the first time they see your ad!

Why?  Let’s face it.  Technology bombards us with information daily.  Your customers/clients can’t open their email without seeing hundreds of emails that they didn’t ask for and social media isn’t much better.

Most people are so jaded these days that they almost hide all ads without even reading them.  So how does a business reach its customers?  By giving them value!

While modern customers will ignore or hide an ad, they are actively seeking information.  Give it to them! What information do you have about your industry that they would value?  What tips could you give them that might save them time or money?

This is what I call soft sales.  It gives your customers some value that leaves them thinking of your company as the expert in the field.  It keeps them coming back to your website or blog or social media platform in search of more.  And it gives them a reason to keep your company “top of mind” when they are in the market for what you provide.

How can you give your customers value?

1.  Write articles that inform and set your company up as a thought leader in your industry.

2. Keep your blog updated on a regular basis that gives your clients a reason to come back to your site when they are seeking information in your market.

3. Create social media posts that engage, inform, uplift, inspire, motivate, and bring humor.

If you don’t have the time or you don’t know how I’d be happy to help! Just contact me!

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