If you’re on social media to promote your business, you’ll need to make a decision about what types of information you will share there. I recently came across an article that didn’t surprise me much, because I’ve reported on a similar topic over on Art of Eloquence before.
In a nutshell, the article says that precious few are persuaded to either side of the political aisle by rants on social media. I went a bit further in my commentary and said that almost nobody is persuaded by a debate. That debate could be an argument or a formal public debate. Most people polled after a number of political/religious debates said that they were not inclined to the other side. It usually takes one on one communication with give and take discussion and an open heart to share issues such as these.
This article reported that only 14-20% (depending upon the wording of the poll) were persuaded by the other political side after a social media rant. That brings me to a critical question you need to ask yourself about your politics on social media: Should I go there? The answer is, it depends.
Here are a few questions to ask yourself before you do go there:
1. Am I on social media for business or personal reasons?
2. If for business, will my customers/clients see value in political posts?
3. Is the subject of politics irrelevant or even counterproductive to my business purpose on social media?
3. Is my business intertwined with my political views such that it would actually benefit by sharing them on social media?
4. How can I word my political posts in a way that I will gain a willing ear even if my subscribers don’t agree with me?
Even if you are on social media purely for personal reasons, that last question is vital. As someone with extensive training in effective communication, I’m here to tell you that no matter how right you are about something, you will need a willing ear if you hope to be heard.
Some businesses thrive on politics even if their product/service has nothing to do with politics. Chick Fil A serves chicken. However, their Christian stance has actually helped them. Though they do have dissenters, their customer base has grown as they have responded to criticism.
Even if you don’t go looking for political or religious battles, your core values will play into how you conduct your business. How you respond is equally as important as what you respond. Take some time to ponder these questions before you set the tone for your business social media platforms.
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