If you’re anything like me, you struggle with taking time off for the holidays and wanting to be there for your clients/customers. It’s a difficult balance come this time of year. Here are a few guidelines that can help:
1. If your business isn’t busy during the holidays, you may want to close up shop for a week or two. My Art of Eloquence site isn’t very busy except for just prior to each semester as we mostly sell speech communication curricula for homeschoolers. Nobody says, “All I want for Christmas is a debate book.” Well, I did have that one boy who told his mom that, but the point still stands.
2. If your business is VERY busy during the holidays, you’ll want to make sure you set your sales, promos, blog posts, etc up in advance so you only need to do a minimum of work during the time you’d really want to be with family!
3. DON’T let emails go unanswered! Most of your customers will understand if you don’t reply on or right before or right after Christmas, but they won’t understand if you allow that question to go unanswered for a week! So make sure you still set aside time to respond to customers calls/emails in a timely manner even during the holidays.
4. Don’t neglect your blog and social media! If you can’t schedule things ahead of time, you may want to hire someone (raises hand!) to write blog posts and take care of social media for you during the holidays. There are DIRE consequences for not being regular with your social media and your blog. You need to be consistent even through the holidays.
NOTE: If you need a blog post to come out, but you don’t really have time, I’ll have some tips for you in next week’s blog post. Stay tuned.