I’ve been around a long time and have heard some incredible marketing myths told by the Gurus over the years. I’m going to talk about them periodically on the blog here so stay tuned. You might want to subscribe. <WINK> It’ll keep you from some monster marketing faux pas!
The first one in the series is something I heard a while back. While it’s not as popular to do intentionally, it is done by accident and through laziness ALL the time. Especially on social media!
Several years ago, a few Marketing Moguls made it a practice to intentionally spell words incorrectly. The idea was to appear as if the owner of the business was just “one of the guys.” Marketing materials can often come across as slick, “hypey,” or even sleazy. So, to sound more down to Earth, the sales copy was peppered with some misspelled words and grammar errors.
At one point, I was convinced this was done as a way to avoid having to spell check all those long sales copy squeeze pages that were so popular at the time. However, whether you are doing it in an effort to come off as honest, to avoid hiring a copywriter, or because you’re just lazy, it’s not a good practice. Here’s why:
1. Language Nerds
They are everywhere and in every market. What’s more, they will NOT purchase from a company that spels words incorrectly, insert’s appostrophe’s where they don’t belong, and doesn’t corect typos!
2. Grammar Nazis
There are is a large customer base out there that has a problem with those social media memes that share how LOL Cats has poor grammar. They don’t think it’s cute, they are actually annoyed.
3. Sophisticated Buyers
If your company sells to a more sophisticated clientele, they’ll notice, and it probably won’t give them the warm fuzzies. It will, more likely, make them highly suspect of the quality of your service and the integrity of your company.
Your sales copy should reflect not only your customers’ expectations but your company’s image. If you’re not sure you want to take the time to write it all yourself, call me!
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