Are You Listening to Your Customers?

Have you taken the time to find out what your customers want?  How they feel about your company, product or service? Why not?

It may seem like something that would take up too much time, but it can help you avoid launching a product or service doomed to failure.  It can also help you improve a current product, service, or even your social media presence.

Here are a few ways in which you can listen to your customers in order to improve your image and then your bottom line:

1. Surveys
Put a survey out to your past customers, on social media, or blog.  Ask them about their experience with your company, the impression of your product, or issues with your service.  Use that information to better your company’s image, products, and services.  Most people love to be asked what they think and you’ll move forward knowing what worked and what didn’t.

2. Poll your employees
Ask your employees for ideas about how to better serve your customers.  Ask them what things they like about working for you and ask them what they feel could be improved.  The more involved your employees are in the process, the more valued they feel and the more loyalty they will have. Happy employees usually service your company and customers better.

3. Poll your customer service team
Your customer service reps work more directly with your customers than you do.  Ask them what they’ve heard the customers rave or complain about.

 

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