Whether you love or hate Facebook, there is no denying that it is the largest social media platform out there. However, there is something to be said for the others. I recently shared about the changes that Facebook made on August 10th of this year, but I found that they aren’t the only ones making some changes. Instagram is as well and here’s what you need to know.
According to this article on Digital Trends, Instagram is now allowing more users to apply for their blue verification badge. It was specifically designed for public figures who have a large following so followers could be sure that the account they were following was the Real McCoy.
However, as someone who understands how a brand can be copied (our family business has had our product pages cloned on Amazon), I appreciate them allowing this for those other than Donald Trump, Sandra Bullock, and IBM. If you have a smaller brand, you too may want to protect it from counterfeiters.
Facebook has had a rash of faux profiles hack into a personal Facebook account and clone itself. These fake profiles then lure your friends and family. You may want to protect your brand from counterfeiters or even from others who don’t know they are using your name.
If you feel you have a large enough following on Instagram, you might want to click the above link and find out how to apply for your own blue verification badge.
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