ABC: Always Be Closing! Great sales advice? Well, maybe. If by closing you mean that you are always hocking your products and services, I’d say you’re wasting your time! Ads are great tools, but studies show that at least 96% of customers/clients WON’T buy the first time they see your ad!
Why? Let’s face it. Technology bombards us with information daily. Your customers/clients can’t open their email without seeing hundreds of emails that they didn’t ask for and social media isn’t much better.
Most people are so jaded these days that they almost hide all ads without even reading them. So how does a business reach its customers? By giving them value!
While modern customers will ignore or hide an ad, they are actively seeking information. Give it to them! What information do you have about your industry that they would value? What tips could you give them that might save them time or money?
This is what I call soft sales. It gives your customers some value that leaves them thinking of your company as the expert in the field. It keeps them coming back to your website or blog or social media platform in search of more. And it gives them a reason to keep your company “top of mind” when they are in the market for what you provide.
How can you give your customers value?
1. Write articles that inform and set your company up as a thought leader in your industry.
2. Keep your blog updated on a regular basis that gives your clients a reason to come back to your site when they are seeking information in your market.
3. Create social media posts that engage, inform, uplift, inspire, motivate, and bring humor.
If you don’t have the time or you don’t know how I’d be happy to help! Just contact me!
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