Scheduling Time Off for the Holidays

If you’re anything like me, you struggle with taking time off for the holidays and wanting to be there for your clients/customers.  It’s a difficult balance come this time of year.  Here are a few guidelines that can help:

1. If your business isn’t busy during the holidays, you may want to close up shop for a week or two.  My Art of Eloquence site isn’t very busy except for just prior to each semester as we mostly sell speech communication curricula for homeschoolers.  Nobody says, “All I want for Christmas is a debate book.”  Well, I did have that one boy who told his mom that, but the point still stands.

2. If your business is VERY busy during the holidays, you’ll want to make sure you set your sales, promos, blog posts, etc up in advance so you only need to do a minimum of work during the time you’d really want to be with family!

3. DON’T let emails go unanswered! Most of your customers will understand if you don’t reply on or right before or right after Christmas, but they won’t understand if you allow that question to go unanswered for a week!  So make sure you still set aside time to respond to customers calls/emails in a timely manner even during the holidays.

4. Don’t neglect your blog and social media!  If you can’t schedule things ahead of time, you may want to hire someone (raises hand!) to write blog posts and take care of social media for you during the holidays.  There are DIRE consequences for not being regular with your social media and your blog. You need to be consistent even through the holidays.

NOTE: If you need a blog post to come out, but you don’t really have time, I’ll have some tips for you in next week’s blog post.  Stay tuned.

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Is it Time to Fire Yourself?

I once received a junk mailer that said: “Is it Time to Fire Your Maid Service?”  My response was, “I’ve been meaning to have a talk with me about that!

You see, I was my maid. I did my own housework.  Was it because I loved cleaning toilets? Was it because I thought only I could clean my toilets well? Then, why?

It was because I didn’t think the value of paying someone else to do the things I didn’t want to do (or didn’t have time to do) would be of greater benefit to me than the money I would have to pay someone else to do it.

However…having said that, consider this:

There are dire consequences for not keeping up with your blog and social media fans!

If you don’t clean your house on a regular basis, what’s the worst that could happen? It may get a bit dusty and a tad dirty.

What happens if you don’t regularly post to your company’s blog or manage your social media accounts for your business on a regular basis? You don’t grow your customer base! You don’t make as much money!!  You have to work harder for each sale or client!!!

Two things happen when you don’t manage your blog and social media well:

1. Readers and fans will go away!
All that work you put into your blog and social media presence will be for naught.  Do you know how much effort it takes to build momentum? Once you have it, it doesn’t necessarily stick with you when you ignore them.  If they don’t see you posting, fans figure you’re no longer active and unsubscribe.  Once you miss a few weeks of blog posts, readers conclude your company isn’t feeding their interest and stop going back to your site.

What happens when readers no longer find value in your site and fans no longer find value on social media?

2. They don’t purchase from you because you are no longer Top of Mind!
Customers are a fickle bunch. Studies show that 96% of customers don’t buy the first time they encounter a company.  The internet is CHOCK FULL of information, so to keep their interest, companies MUST continue to be Top of Mind by offering value to their audience both on their site and on social media.

* Did you know that 56% of people feel more inclined to buy from a company if they have seen a recommendation on social media?

* Did you also know that it takes between three and six (3-6) times for the average customer to purchase from a company?  

Information Overload is rampant in the Information Age.

Your company needs to keep offering your potential customers value if you expect them to keep you on the top of their mind when they need what you offer and are ready to purchase!

So, what you really need to ask yourself is this:

Is the small investment of hiring a unique copywriter, who LIVES to write and LOVES social media, worth it if it frees you up to do the things that will make you even MORE money?

If you answered yes, contact me!

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