Celebrating Work This Month

There are several “holidays” coming up this month that are centered around business. March 1st is both Employee Appreciation Day and National Sales Person Day. March 8th is International Working Women’s Day. The 29th is National Mom and Pop Business Owners Day and March 31st is World Back Up Day (the day you should make sure you have a back up for various electronic systems like your website and computer).

There are several ways you can choose to incorporate these into your business. Some of those ways will help your employees or business associates. Some of these can help you market your product or service. And some of these can help you spread good will. Here are a few ideas for you:

  • If you don’t have employees, send a card or email to a business associate who has gone above and beyond for you and your company.
  • Send a card or email to an affiliate who has done especially well.
  • Post a blog reminding your business customers to do one of the above.
  • Post a blog sharing about one of the people you recognized in your business.
  • Post to social media about your appreciation for a business associate.
  • Post to social media reminding them to back up their computers or websites.
  • Find a way to tie the holiday in with something your company is doing. (blog post, social media post, etc)

Looking to the conventional holidays is a good practice, but take a look at those “silly holiday” sites. They are packed with valuable information that can help you blog, connect on social media, and more!

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Here’s why you can’t afford NOT to hire a copywriter!

Are you starting 2019 with a plan for your business? I hope so. It’s been said, “If you fail to plan, you plan to fail.” January is a GREAT time to start planning your business achievements for the year.  Part of that plan should include marketing and a HUGE part of marketing should be giving your customers/clients value.

Research shows that a customer will buy only after being exposed to the product/service about seven times.  These days, ads are either ignored or actively despised so you can’t hit up your potential customers with an ad seven times before they’ll not only NOT buy, but they’ll have a very poor opinion of your company.  You need at least six times when you give them valuable information that leads them to want your product/service.

In order for this to work, you MUST give them a reason to come back to your site.  And that brings us to what I call soft sales like your blog and social media posts. These posts give your customer valuable information without a direct sales pitch and that means you’ll need to invest in good quality blog articles and social media content.

The myth many small business owners believe is that they can’t afford help unless it generates immediate income.  But just the opposite is true.  You can’t afford NOT to invest in good content for your blog and social media accounts.

One way is to invest your time and talent.   Even if you are a good writer, you need to factor in your time.  How long would it take you to write a good blog post? A few hours?  For some of you, it’s a few days!  If you spent that time developing your product/service or if you spent that time talking to customers and made some sales, how much would those hours cost you?

The other way is to invest your money.  If you can’t afford the time to write or don’t like to write, you can invest a little money and have a professional copywriter do it for you! It may not generate immediate income, but those blog posts and social media content will bring you an audience ripe for your product or service in the near future!

The larger your audience, the larger your sphere of influence and the larger your profits!

Building a business takes time. Building your audience takes time too.  You can either do it all yourself or you can invest in your business and have a professional build your audience leaving you more time to build your business.

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Marketing Myths Part 1

I’ve been around a long time and have heard some incredible marketing myths told by the Gurus over the years.  I’m going to talk about them periodically on the blog here so stay tuned.  You might want to subscribe. <WINK> It’ll keep you from some monster marketing faux pas!

The first one in the series is something I heard a while back.  While it’s not as popular to do intentionally, it is done by accident and through laziness ALL the time. Especially on social media!

Several years ago, a few Marketing Moguls made it a practice to intentionally spell words incorrectly.  The idea was to appear as if the owner of the business was just “one of the guys.”  Marketing materials can often come across as slick, “hypey,” or even sleazy.  So, to sound more down to Earth, the sales copy was peppered with some misspelled words and grammar errors.

At one point, I was convinced this was done as a way to avoid having to spell check all those long sales copy squeeze pages that were so popular at the time. However, whether you are doing it in an effort to come off as honest, to avoid hiring a copywriter, or because you’re just lazy, it’s not a good practice.  Here’s why:

1. Language Nerds
They are everywhere and in every market.  What’s more, they will NOT purchase from a company that spels words incorrectly, insert’s appostrophe’s where they don’t belong, and doesn’t corect typos!

2. Grammar Nazis
There are is a large customer base out there that has a problem with those social media memes that share how LOL Cats has poor grammar. They don’t think it’s cute, they are actually annoyed.

3. Sophisticated Buyers
If your company sells to a more sophisticated clientele, they’ll notice, and it probably won’t give them the warm fuzzies. It will, more likely, make them highly suspect of the quality of your service and the integrity of your company.

Your sales copy should reflect not only your customers’ expectations but your company’s image. If you’re not sure you want to take the time to write it all yourself, call me!

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