Fasten your seatbelts, business page owners, Facebook has made more changes! Don’t worry though. I’ve got you covered! I’ve been researching this ever since I saw the newsfeed announcements and I have some good news for you this time.
My research indicates that there are three major changes to the way in which Facebook now works. Their reasoning is to reward those who engage their subscribers with the value they like and punish those who post things they don’t like. Here’s how this works:
1. Facebook will reward those whose posts encourage interactions.
Facebook is not only looking for “likes” and comments, but also rewards other reactions such as the heart-shaped (love), the wow emoji, and even the angry face! They will show more of the posts that get these engagements as well as shares. Also, they like it when you reply to the comments and will reward you for videos that have a higher average time viewed.
What you need to do to maximize this engagement is to know your audience. Take a look at your posts and see which ones got the most engagement. Then, post more of that.
EXAMPLE: I have a (just for fun) Facebook fan page for purple lovers called, For the Love of Purple. I have over 6700 fans. They love almost anything purple, but what they cherish most are memes I create that share WHY they love purple or how much they love purple. I just give them what they want and I get tons of reactions, comments, and shares. I don’t really do much for the page other than that, and it’s growing by about 80-100 new subscribers a week.
A few other suggestions are to complete your page profile so subscribers can understand more about your page. And, finally, to include subtitles on your videos for those who view your video without the sound because it’s early in the morning and they don’t want to wake anyone. (Or they’re at work and don’t want anyone to know they’re on Facebook!
2. Add Value!
Facebook is looking for authentic and timely posts with information, news, current events items and such that add value to your subscribers.
People are looking for information and, when they find it, they are only too happy to share it so they can show their friends that they are one of the first to know about it.
NOTE: This works best when you also use keywords, famous names, and trending topics.
3. What will put your in the penalty box with Facebook:
Facebook will now penalize you for posting overt sales or overly promotional posts, contests, any links that take the user off Facebook, giveaways, posts that include overt calls-to-action, or for reusing pictures you’ve used in ads. Anything that leads a subscriber to hide your post or unlike your page will result in Facebook showing your posts to fewer subscribers.
Facebook gives you tips too. One of the tips I found is that they don’t like posts with too much text on it.
It appears that the best way to get Facebook to show more of your posts to more of your fans is to create value for your subscribers, give them what they want, and to create posts that increase engagement. The best ways to do that are to make them laugh, shock them with news they are interested in, or give them the information they need (and want).
NOTE: If you don’t have time to post on social media or you’d like help with your social media posts, contact me!
* Want to get Unique Copywriter blog posts directly to your inbox? Subscribe box is on the top right of this post and a purple envelope icon on the “Enjoy this Blog?” box when you scroll to the bottom of the page.