Facebook Changes: Are You Ready?

Fasten your seatbelts, business page owners, Facebook has made more changes!  Don’t worry though. I’ve got you covered!  I’ve been researching this ever since I saw the newsfeed announcements and I have some good news for you this time.

My research indicates that there are three major changes to the way in which Facebook now works.  Their reasoning is to reward those who engage their subscribers with the value they like and punish those who post things they don’t like.  Here’s how this works:

1. Facebook will reward those whose posts encourage interactions.
Facebook is not only looking for “likes” and comments, but also rewards other reactions such as the heart-shaped (love), the wow emoji, and even the angry face! They will show more of the posts that get these engagements as well as shares.  Also, they like it when you reply to the comments and will reward you for videos that have a higher average time viewed.

What you need to do to maximize this engagement is to know your audience.  Take a look at your posts and see which ones got the most engagement.  Then, post more of that.

EXAMPLE: I have a (just for fun) Facebook fan page for purple lovers called, For the Love of Purple.  I have over 6700 fans.  They love almost anything purple, but what they cherish most are memes I create that share WHY they love purple or how much they love purple.  I just give them what they want and I get tons of reactions, comments, and shares.  I don’t really do much for the page other than that, and it’s growing by about 80-100 new subscribers a week.

 

A few other suggestions are to complete your page profile so subscribers can understand more about your page.  And, finally, to include subtitles on your videos for those who view your video without the sound because it’s early in the morning and they don’t want to wake anyone.  (Or they’re at work and don’t want anyone to know they’re on Facebook!

2. Add Value!
Facebook is looking for authentic and timely posts with information, news, current events items and such that add value to your subscribers.

People are looking for information and, when they find it, they are only too happy to share it so they can show their friends that they are one of the first to know about it.

NOTE: This works best when you also use keywords, famous names, and trending topics.

3. What will put your in the penalty box with Facebook:
Facebook will now penalize you for posting overt sales or overly promotional posts, contests, any links that take the user off Facebook, giveaways, posts that include overt calls-to-action, or for reusing pictures you’ve used in ads.  Anything that leads a subscriber to hide your post or unlike your page will result in Facebook showing your posts to fewer subscribers.

Facebook gives you tips too. One of the tips I found is that they don’t like posts with too much text on it.

It appears that the best way to get Facebook to show more of your posts to more of your fans is to create value for your subscribers, give them what they want, and to create posts that increase engagement.  The best ways to do that are to make them laugh, shock them with news they are interested in, or give them the information they need (and want).

NOTE: If you don’t have time to post on social media or you’d like help with your social media posts, contact me

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How to give your customers value so they come back and buy!

ABC: Always Be Closing!  Great sales advice?  Well, maybe.  If by closing you mean that you are always hocking your products and services, I’d say you’re wasting your time!  Ads are great tools, but studies show that at least 96% of customers/clients WON’T buy the first time they see your ad!

Why?  Let’s face it.  Technology bombards us with information daily.  Your customers/clients can’t open their email without seeing hundreds of emails that they didn’t ask for and social media isn’t much better.

Most people are so jaded these days that they almost hide all ads without even reading them.  So how does a business reach its customers?  By giving them value!

While modern customers will ignore or hide an ad, they are actively seeking information.  Give it to them! What information do you have about your industry that they would value?  What tips could you give them that might save them time or money?

This is what I call soft sales.  It gives your customers some value that leaves them thinking of your company as the expert in the field.  It keeps them coming back to your website or blog or social media platform in search of more.  And it gives them a reason to keep your company “top of mind” when they are in the market for what you provide.

How can you give your customers value?

1.  Write articles that inform and set your company up as a thought leader in your industry.

2. Keep your blog updated on a regular basis that gives your clients a reason to come back to your site when they are seeking information in your market.

3. Create social media posts that engage, inform, uplift, inspire, motivate, and bring humor.

If you don’t have the time or you don’t know how I’d be happy to help! Just contact me!

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Technology may be easy, but being effective isn’t!

Replying to a customer’s email is both easy and instant, but what it isn’t necessarily is EFFECTIVE!

Technology has come a long way since I was a kid.  Instead of hiring a staff of customer service agents to answer hundreds of daily phone calls, most small to medium sized businesses make use of email to handle the steady stream of inquiries and concerns.  This saves money and time, but what if often doesn’t save is customers!

Are your email replies frustrating your customers?
Many customer emails are being answered hastily and that makes for frustrated customers. Frustrated customers have a nasty habit of not hiring or buying from the companies that feed their frustrations…and they often tell others about their difficult experience!

Some emails are allowed to sit in the inbox long after the customer has decided to shop elsewhere.  Some emails are answered without having been thoroughly read and are sent out with only one of the customer’s three issues being addressed.  And many emails are poorly worded leaving the customer confused.

I’m a business owner too, so I get that you’re busy.  I’m busy too, but I’m here to tell you that, if you don’t take an appropriate amount of time to reply to customer emails, it will only cost you more time and quite possibly, your sale (or worse, your company’s reputation)!

Here are a few tips for responding to emails:
1. Take the time to read the email carefully.
Make a mental note (or write down) all the issues that need addressing and make sure you answer all the issues presented to you.

2. Read between the lines.
If you notice that the wording used suggests a misconception your customer/client might have, address that before your communication goes back and forth.  Remember, you know much more about your product/service than does your customer.

3. Take the time to proofread before hitting send.
Make sure your answers are clear.  There is nothing more frustrating than receiving a confusing email that leaves you with more questions than you had when you sent in your email.  Also make sure to check your spelling, punctuation, and grammar.  A badly written email, even if it is understood, sets a poor image in your customer’s mind.

Don’t be fooled by the ease of technology.  Taking the time to respond to your customer’s emails up front saves time in the long run.  You’ll also present a better business image to your customers!

Prevention is worth a pound of cure.” – Benjamin Franklin

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