Basic Blogging Tips

Last week, I shared how important it is to keep up your blog on a consistent basis.  This week, I’m going to share some tips that will help you do that.

Tip#1: Set Aside a Blogging Day
It’s so much easier to do something when you are fully immersed in the activity.  Once in the blogging mode, it’s much easier and faster to knock out four weekly posts.  Set aside a day or two as blogging days. Write and schedule them a month ahead so you don’t need to think about them anymore…til next month.

Tip#2: Keep Your Goal in Mind
What is it you want your blog to do? If your goal is to educate potential clients about your industry and lead them to hire you, keep that in mind as you write. There may be other things you could talk about, but that should be your blog’s main focus.  Don’t get sidetracked.  You can take a break for fun holiday posts, but your focus should be evident.

Tip#3: Plan Ahead for Holidays
While you’re writing and scheduling your posts a month ahead, don’t forget to take a look at the calendar.  You might want to include a sale or promotion for Christmas, but you might also want to recognize your business anniversary or milestone as well.  Looking at your calendar will help you get ideas for what to post.  When I was building my Art of Eloquence (speech communication) business, I put Ronald Reagan’s birthday and date of death on my calendar because he was known as The Great Communicator.  If I was in a rush, I could put up a short post about him and include an embedded YouTube video of him speaking.  Easy peasy!

Tip#4: Look at Those Silly Holidays
If you’re REALLY stuck for a blog post idea (or social media content for that matter), you can look at those websites that have silly holidays like Bubble Wrap Appreciation Day.  Look for anything that has anything to do with your business blog topic and run with it.  People have so much stress in their lives that a little humor and silliness is usually a welcome relief!

Tip#5: Think Series
Break up larger topics into a three or four (or more) part series. Instead of a HUGE long post that many will not read due to the sheer length, break it up into smaller bite-sized pieces.  You’d be surprised how much mileage you can get out of an article!

Tip#6:  Google Your Topic
Search out other blogs or sites that discuss your topic. What are they talking about? Do you agree? Disagree? Share your thoughts on that topic.  Please don’t plagiarize, but make it your own take on that or similar topic.

Tip#7:  Repurpose Your Content
As I said last week: “Keeping up with your blog writing schedule can be difficult for most business owners, but this post I wrote over the holidays will help you find ways to get more out of the posts you’ve already written.  The biggest tip I can give you about blogging is to try to set aside a day or two each month to write and schedule all of your blog posts for the month ahead.  It’s easier to blog when you’re in blogging mode.”

As always, if blogging isn’t something you want or have time to do, you can always hire me!

Are you keeping up with your blog?

If you’re not posting regularly on your blog, you don’t have a blog! You also don’t have a reason for your potential customers to keep coming back to your site.  As I told you last week, you cannot constantly SPAM your potential customers.  They’ll ignore you at best or have disgust for your company at worst.

The BEST way to keep your customers coming back to your site is if you consistently provide them with value: information, entertainment, or anything else that your audience would value.  The easiest and cheapest way to do that is to update your blog on a regular basis.  Oh, and by the way, search engines just LOVE a site that is constantly being updated and posting blog entries are the easiest way to do that too!

So, how often should you blog? Well, that all depends on your particular audience and how much time/money you can spend.  You may be able to get away with once a month.  Some topics or clientele will expect a weekly post while others will demand it be done daily.  The general rule is that blogs are expected to be updated at least monthly.

I post here on a weekly basis because the topics I cover are for small business owners.  They expect value, but don’t have time to read a daily blog (which works for me because I don’t have time to post one!).  I have a few sites that are monthly.  A daily blog would be way over the top unless it was for a Daily Deals or a news site.

Even if your audience would prefer a daily or weekly post, you may not have the time or budget for that. The key is to be consistent.  Tell your audience what to expect and then stick to that promise!

The most egregious blogging error I come across has a schedule similar to this: January 1st, March 23rd, June 12th, and 25th and 30th, July 9th, and December 23rd.  Since this audience has no idea when or even IF this blog will be updated, they simply go away.  It takes time to build a business, but it also takes time to build your business tribe.  In order to build your following, whether, on a blog or social media, you will need to bring them value on a consistent basis.

Keeping up with your blog writing schedule can be difficult for most business owners, but this post I wrote over the holidays will help you find ways to get more out of the posts you’ve already written.  The biggest tip I can give you about blogging is to try to set aside a day or two each month to write and schedule all of your blog posts for the month ahead.  It’s easier to blog when you’re in blogging mode.

As always, if blogging isn’t something you want or have time to do, you can always hire me!

I’ll be back next week with some more blogging tips!

Here’s why you can’t afford NOT to hire a copywriter!

Are you starting 2019 with a plan for your business? I hope so. It’s been said, “If you fail to plan, you plan to fail.” January is a GREAT time to start planning your business achievements for the year.  Part of that plan should include marketing and a HUGE part of marketing should be giving your customers/clients value.

Research shows that a customer will buy only after being exposed to the product/service about seven times.  These days, ads are either ignored or actively despised so you can’t hit up your potential customers with an ad seven times before they’ll not only NOT buy, but they’ll have a very poor opinion of your company.  You need at least six times when you give them valuable information that leads them to want your product/service.

In order for this to work, you MUST give them a reason to come back to your site.  And that brings us to what I call soft sales like your blog and social media posts. These posts give your customer valuable information without a direct sales pitch and that means you’ll need to invest in good quality blog articles and social media content.

The myth many small business owners believe is that they can’t afford help unless it generates immediate income.  But just the opposite is true.  You can’t afford NOT to invest in good content for your blog and social media accounts.

One way is to invest your time and talent.   Even if you are a good writer, you need to factor in your time.  How long would it take you to write a good blog post? A few hours?  For some of you, it’s a few days!  If you spent that time developing your product/service or if you spent that time talking to customers and made some sales, how much would those hours cost you?

The other way is to invest your money.  If you can’t afford the time to write or don’t like to write, you can invest a little money and have a professional copywriter do it for you! It may not generate immediate income, but those blog posts and social media content will bring you an audience ripe for your product or service in the near future!

The larger your audience, the larger your sphere of influence and the larger your profits!

Building a business takes time. Building your audience takes time too.  You can either do it all yourself or you can invest in your business and have a professional build your audience leaving you more time to build your business.

Best of the Blog 2018

I share a TON of information here on the Unique Copywriter blog, but busy entrepreneurs don’t always get enough time to read all they want to learn.  Most will put the posts aside for a time when they have more time.

The problem is that busy business people never have any free time!  However, it’s important to MAKE the time to learn things that will save you time, money, and effort in the long run.

So to that end, I’ll be sharing the Best Of every so often to recap the posts I think you REALLY ought to take the time to read through.  Here are the highlights from the past few months:

Technology May Be Easy, But Being Effective Isn’t 

How to Give Your Customers Value, So They Come Back and Buy

Facebook Changes: Are You Ready?

11 Hidden Reasons Why Business Owners Need Excellent Communication Skills

If you’ve got a bit more time, there are other valuable posts on the blog, but those are the most important ones.  To scroll through the blog posts, just click Blog at the top of the page.

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Blog Post Tips for the Holidays

Have you ever needed to write a bunch of blog posts for the holidays, but you really didn’t have time to write them all? Well, here are some tips for making the most of your blog posts:

1. Best Of

This is a FABULOUS way of updating your blog during the holidays!  Just post a link to your best blog posts of the year, month, or quarter.  First of all, it creates value because it shares your best content.  Secondly, not all your readers will have taken the time to read all of your posts. They may not even have seen your best posts!  Just pick 4-10 of your best posts, link the title to the original blog posts, and give a short synopsis of what the post is about.  Then just put a short message on top and bottom of these links and voila!  Instant value!

2. Expand

Take a blog post you like, but didn’t have the time or forethought to expand upon and do so.  Link the original post in your new blog post for reference.  If you make a practice of using bullet points or a numbered list (and you SHOULD!) this is easy peasy.  just insert more info under each section and you have a whole new blog post with even more value.

3. Holiday Messages

If you’re really pressed for time and your blog post comes out very near the holiday date, I love this one! Simply post a pretty holiday picture or meme with your heartfelt holiday wishes for your readers.  The cool thing is that you’ll be seen as someone who cares about them because the entire post is just to wish them a Merry Christmas or Happy Easter.  PLUS nobody really does much too close to the actual holiday so they’ll appreciate that you didn’t take up too much of their time.

4. Memes

If you’re pressed for time and you have some lovely, funny, appropriate holiday memes or pictures you can share, throw about 4-5 of them up there and connect them all with a bit of text that explains why you’re sharing them.

5. Video

If it’s easier for you, record yourself with a holiday message for your readers. This needs only to be about a minute or so. You can upload it to your YouTube channel and embed it into your blog post for a quick, and more personal, holiday message.

Ok.  That should help a great deal this holiday season. If not, you can always hire me!

Scheduling Time Off for the Holidays

If you’re anything like me, you struggle with taking time off for the holidays and wanting to be there for your clients/customers.  It’s a difficult balance come this time of year.  Here are a few guidelines that can help:

1. If your business isn’t busy during the holidays, you may want to close up shop for a week or two.  My Art of Eloquence site isn’t very busy except for just prior to each semester as we mostly sell speech communication curricula for homeschoolers.  Nobody says, “All I want for Christmas is a debate book.”  Well, I did have that one boy who told his mom that, but the point still stands.

2. If your business is VERY busy during the holidays, you’ll want to make sure you set your sales, promos, blog posts, etc up in advance so you only need to do a minimum of work during the time you’d really want to be with family!

3. DON’T let emails go unanswered! Most of your customers will understand if you don’t reply on or right before or right after Christmas, but they won’t understand if you allow that question to go unanswered for a week!  So make sure you still set aside time to respond to customers calls/emails in a timely manner even during the holidays.

4. Don’t neglect your blog and social media!  If you can’t schedule things ahead of time, you may want to hire someone (raises hand!) to write blog posts and take care of social media for you during the holidays.  There are DIRE consequences for not being regular with your social media and your blog. You need to be consistent even through the holidays.

NOTE: If you need a blog post to come out, but you don’t really have time, I’ll have some tips for you in next week’s blog post.  Stay tuned.

Gearing up for the Christmas rush?

It’s the end of November and we are coming to the close of 2018. I pray you have had a blessed year in your small business.

For those of you who have a service or product line that doesn’t lend itself to the Christmas rush, it’s a time of slowing down and enjoying the family events.

For those of you who have a business that depends upon the Christmas buying season, this is your busy time!  I actually have both.  My purple product line over on Grape Stuff is open for the Christmas rush this year after I revamped the site to Go Purple! ROFL  However, my Unique Copywriter business here is slowing down for the holidays.

If you’d like a last-minute holiday blog post or video, I have the time to do that for you. Just contact me and I can probably have the turn around time expedited for you.

Merry Christmas from JoJo, the Unique Copywriter.

Happy Thanksgiving

Not much business gets done during the holidays so I’m taking this week just to wish all of my clients, blog readers, and Facebook fans a very happy Thanksgiving.

I pray you are making memories with your family this week as we head into the holiday rush.  If your business is like one of mine that provides gifts, you’ll be busy filling orders, but if your small business is like this one (Unique Copywriter), you’ll be taking time just to build memories and goodwill with your clients and customers.

So, before you head off to spend time with your family and friends this holiday season, may I take this time to remind you small business owners to create a blog post, fan page post, video, or meme that shares with your customers and potential clients your sincere holiday greetings to them.