Are you starting 2019 with a plan for your business? I hope so. It’s been said, “If you fail to plan, you plan to fail.” January is a GREAT time to start planning your business achievements for the year. Part of that plan should include marketing and a HUGE part of marketing should be giving your customers/clients value.
Research shows that a customer will buy only after being exposed to the product/service about seven times. These days, ads are either ignored or actively despised so you can’t hit up your potential customers with an ad seven times before they’ll not only NOT buy, but they’ll have a very poor opinion of your company. You need at least six times when you give them valuable information that leads them to want your product/service.
In order for this to work, you MUST give them a reason to come back to your site. And that brings us to what I call soft sales like your blog and social media posts. These posts give your customer valuable information without a direct sales pitch and that means you’ll need to invest in good quality blog articles and social media content.
The myth many small business owners believe is that they can’t afford help unless it generates immediate income. But just the opposite is true. You can’t afford NOT to invest in good content for your blog and social media accounts.
One way is to invest your time and talent. Even if you are a good writer, you need to factor in your time. How long would it take you to write a good blog post? A few hours? For some of you, it’s a few days! If you spent that time developing your product/service or if you spent that time talking to customers and made some sales, how much would those hours cost you?
The other way is to invest your money. If you can’t afford the time to write or don’t like to write, you can invest a little money and have a professional copywriter do it for you! It may not generate immediate income, but those blog posts and social media content will bring you an audience ripe for your product or service in the near future!
The larger your audience, the larger your sphere of influence and the larger your profits!
Building a business takes time. Building your audience takes time too. You can either do it all yourself or you can invest in your business and have a professional build your audience leaving you more time to build your business.
Just a short note to wish you all a Happy New Year and to bring you some fun.
FIMM is a character that I created for Art of Eloquence. He is a bumbling mascot sharing how NOT to communicate and he had a regular episode over on the Art of Eloquence site at one time. You can still see many of those videos up on his page, but here is the one he did for New Years! Enjoy:
I share a TON of information here on the Unique Copywriter blog, but busy entrepreneurs don’t always get enough time to read all they want to learn. Most will put the posts aside for a time when they have more time.
The problem is that busy business people never have any free time! However, it’s important to MAKE the time to learn things that will save you time, money, and effort in the long run.
So to that end, I’ll be sharing the Best Of every so often to recap the posts I think you REALLY ought to take the time to read through. Here are the highlights from the past few months:
If you’ve got a bit more time, there are other valuable posts on the blog, but those are the most important ones. To scroll through the blog posts, just click Blog at the top of the page.
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Have you ever needed to write a bunch of blog posts for the holidays, but you really didn’t have time to write them all? Well, here are some tips for making the most of your blog posts:
1. Best Of
This is a FABULOUS way of updating your blog during the holidays! Just post a link to your best blog posts of the year, month, or quarter. First of all, it creates value because it shares your best content. Secondly, not all your readers will have taken the time to read all of your posts. They may not even have seen your best posts! Just pick 4-10 of your best posts, link the title to the original blog posts, and give a short synopsis of what the post is about. Then just put a short message on top and bottom of these links and voila! Instant value!
Take a blog post you like, but didn’t have the time or forethought to expand upon and do so. Link the original post in your new blog post for reference. If you make a practice of using bullet points or a numbered list (and you SHOULD!) this is easy peasy. just insert more info under each section and you have a whole new blog post with even more value.
3. Holiday Messages
If you’re really pressed for time and your blog post comes out very near the holiday date, I love this one! Simply post a pretty holiday picture or meme with your heartfelt holiday wishes for your readers. The cool thing is that you’ll be seen as someone who cares about them because the entire post is just to wish them a Merry Christmas or Happy Easter. PLUS nobody really does much too close to the actual holiday so they’ll appreciate that you didn’t take up too much of their time.
If you’re pressed for time and you have some lovely, funny, appropriate holiday memes or pictures you can share, throw about 4-5 of them up there and connect them all with a bit of text that explains why you’re sharing them.
If it’s easier for you, record yourself with a holiday message for your readers. This needs only to be about a minute or so. You can upload it to your YouTube channel and embed it into your blog post for a quick, and more personal, holiday message.
Ok. That should help a great deal this holiday season. If not, you can always hire me!
If you’re anything like me, you struggle with taking time off for the holidays and wanting to be there for your clients/customers. It’s a difficult balance come this time of year. Here are a few guidelines that can help:
1. If your business isn’t busy during the holidays, you may want to close up shop for a week or two. My Art of Eloquence site isn’t very busy except for just prior to each semester as we mostly sell speech communication curricula for homeschoolers. Nobody says, “All I want for Christmas is a debate book.” Well, I did have that one boy who told his mom that, but the point still stands.
2. If your business is VERY busy during the holidays, you’ll want to make sure you set your sales, promos, blog posts, etc up in advance so you only need to do a minimum of work during the time you’d really want to be with family!
3. DON’T let emails go unanswered! Most of your customers will understand if you don’t reply on or right before or right after Christmas, but they won’t understand if you allow that question to go unanswered for a week! So make sure you still set aside time to respond to customers calls/emails in a timely manner even during the holidays.
4. Don’t neglect your blog and social media! If you can’t schedule things ahead of time, you may want to hire someone (raises hand!) to write blog posts and take care of social media for you during the holidays. There are DIRE consequences for not being regular with your social media and your blog. You need to be consistent even through the holidays.
NOTE: If you need a blog post to come out, but you don’t really have time, I’ll have some tips for you in next week’s blog post. Stay tuned.
It’s the end of November and we are coming to the close of 2018. I pray you have had a blessed year in your small business.
For those of you who have a service or product line that doesn’t lend itself to the Christmas rush, it’s a time of slowing down and enjoying the family events.
For those of you who have a business that depends upon the Christmas buying season, this is your busy time! I actually have both. My purple product line over on Grape Stuff is open for the Christmas rush this year after I revamped the site to Go Purple! ROFL However, my Unique Copywriter business here is slowing down for the holidays.
If you’d like a last-minute holiday blog post or video, I have the time to do that for you. Just contact me and I can probably have the turn around time expedited for you.
Not much business gets done during the holidays so I’m taking this week just to wish all of my clients, blog readers, and Facebook fans a very happy Thanksgiving.
I pray you are making memories with your family this week as we head into the holiday rush. If your business is like one of mine that provides gifts, you’ll be busy filling orders, but if your small business is like this one (Unique Copywriter), you’ll be taking time just to build memories and goodwill with your clients and customers.
So, before you head off to spend time with your family and friends this holiday season, may I take this time to remind you small business owners to create a blog post, fan page post, video, or meme that shares with your customers and potential clients your sincere holiday greetings to them.
It’s the holiday season so I’m just going to share a bit of my heart for the fan page over on Facebook! Here’s what your small business will get for being part of the Unique Copywriter community on Facebook.
I created my first video for YouTube about seven years ago. They are rather time-consuming, but I find them a lot of fun. They also are a wonderful way to showcase your products/services and bring value to your customers or clients as well as your social media fans.
Here is the very first video in question. It was called Plumeria: The Princess of Purple and it was a story I wrote and illustrated for all the other purple lovers out there.
Since then, I’ve done a TON of them for various websites and issues from showcasing new websites and products or services to funny skits. I’ll be sharing some of them here because it’s a brand new service that I will be providing to my Unique Copywriter clients. Here’s one I just did for a client who has a TV show for women over 50:
Here’s a similar one I created for another client:
If you’re interested in having me create one for you, contact me!