“Blah blah blah…”
That’s what your customers will think when they read a dry post every once in a while whenever you get around to writing it.
Your blog is an extension of your business! It should function as a sales rep for your company, one who takes the time to bring prospective clients the information they need until they know they need your services.
Unfortunately, most blogs (or rather, blahgs) bore the reader to tears until he clicks off your site. To be top of mind, you need to give your customers value, so they keep coming back to your site until they know they need YOUR products.
But it’s not only the value you bring to your reader; it’s the experience they have while reading your company’s blog. Ideally, your blog article should inform in a way that brings a smile to your reader’s face. For that to happen, you need to give your blog a little personality.
The words you use, images you share, and stories you tell should all reflect your business and your customer’s expectations. Here are a few examples:
Life can be a solemn road filled with financial issues, health problems, and loss. Tragedy can bring doom and gloom to your customer who is looking for a reason to feel good again. If your product/service and ideal customer works for this approach, it can be such fun!
Honesty and integrity may be something lacking in your industry. Taking on this characteristic may be a fresh perspective for your blog. It can draw in customers who are tired of being treated with sleazy sales pitches and tired slogans.
Some people are looking to be the first to know. If you can deliver your industry’s news items, they’ll come back again and again. And they’ll be more likely to share your posts to inform their friends and be counted as the first in the know.
There are many others, but you get the idea. Pick a personality for your blog and write from that perspective. And if you don’t have time, call me!
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