Last week, I shared how important it is to keep up your blog on a consistent basis. This week, I’m going to share some tips that will help you do that.
Tip#1: Set Aside a Blogging Day
It’s so much easier to do something when you are fully immersed in the activity. Once in the blogging mode, it’s much easier and faster to knock out four weekly posts. Set aside a day or two as blogging days. Write and schedule them a month ahead so you don’t need to think about them anymore…til next month.
Tip#2: Keep Your Goal in Mind
What is it you want your blog to do? If your goal is to educate potential clients about your industry and lead them to hire you, keep that in mind as you write. There may be other things you could talk about, but that should be your blog’s main focus. Don’t get sidetracked. You can take a break for fun holiday posts, but your focus should be evident.
Tip#3: Plan Ahead for Holidays
While you’re writing and scheduling your posts a month ahead, don’t forget to take a look at the calendar. You might want to include a sale or promotion for Christmas, but you might also want to recognize your business anniversary or milestone as well. Looking at your calendar will help you get ideas for what to post. When I was building my Art of Eloquence (speech communication) business, I put Ronald Reagan’s birthday and date of death on my calendar because he was known as The Great Communicator. If I was in a rush, I could put up a short post about him and include an embedded YouTube video of him speaking. Easy peasy!
Tip#4: Look at Those Silly Holidays
If you’re REALLY stuck for a blog post idea (or social media content for that matter), you can look at those websites that have silly holidays like Bubble Wrap Appreciation Day. Look for anything that has anything to do with your business blog topic and run with it. People have so much stress in their lives that a little humor and silliness is usually a welcome relief!
Tip#5: Think Series
Break up larger topics into a three or four (or more) part series. Instead of a HUGE long post that many will not read due to the sheer length, break it up into smaller bite-sized pieces. You’d be surprised how much mileage you can get out of an article!
Tip#6: Google Your Topic
Search out other blogs or sites that discuss your topic. What are they talking about? Do you agree? Disagree? Share your thoughts on that topic. Please don’t plagiarize, but make it your own take on that or similar topic.
Tip#7: Repurpose Your Content
As I said last week: “Keeping up with your blog writing schedule can be difficult for most business owners, but this post I wrote over the holidays will help you find ways to get more out of the posts you’ve already written. The biggest tip I can give you about blogging is to try to set aside a day or two each month to write and schedule all of your blog posts for the month ahead. It’s easier to blog when you’re in blogging mode.”
As always, if blogging isn’t something you want or have time to do, you can always hire me!