Social media should be an important part of your content marketing strategy. If you’re not on social media, you should be because 59% of people who are there believe that customer service through social media makes it easier to get answers. This is an important statistic to know!
1. If you’re not on social media, you should be!
If your business isn’t already on social media, you should begin to investigate what platforms would work for your industry. If you are already there, you should be planning to take full advantage of the many ways social media can help your company not only in customer service but in exposure as well.
The more your company is seen, the more you’ll be top of mind when your customers are ready to buy. Being on social media helps bring your message to a wider audience and it’s important that you provide value there as well.
2. Where on social media should you concentrate?
Well, that all depends upon your tribe. Where does your target audience spend their time? Facebook is a MUST! Most people on social media are on Facebook. That’s where a lot of people look for information so that’s the number one MUST social media presence.
It’s advisable to have at least two other social media platforms, but the rest really depends upon the age range and industry. Your mileage may vary, but a rule of thumb is that the younger crowd isn’t on Facebook as much as they are on SnapChat and Instagram. The older crowd is mainly on Facebook, but Twitter might be a good choice for you as well. There are some new platforms that are up and coming as well. It’s best to do some research to discover where your target audience calls their social media home.
3. Think about how do you do social media
By this, I mean how often and what you will post. Your posts should have your goal in mind: Do you want them to subscribe to your mailing list? Click through to a sales funnel? Landing page? They should also give your customers what they want: information, entertainment…
Again, you’ll want to do some research as to what they expect, want, and will respond to. That means looking at your competition to see what works for them and then making your own mark. Your contribution should give your customers what they are asking for and not necessarily what they are being given already. What’s missing from your competition? What’s not being addressed?
The last part to this is crucial. Make sure you are posting regularly and more than just once a week! Social media is consumed daily. Make sure you are not only posting, but responding to comments in a timely manner. If a page sits for too long with no new content, people will quit looking for you. If you don’t have the time to make this happen, I can help!