Four Reasons Why Your Small to Medium-Sized Business Should Hire a Copywriter!

Hi! I’m JoJo Tabares and I am passionate about giving small to medium-sized businesses a unique voice in the marketplace!  My own unique experience and expertise can help your business reach your unique customers with your unique messages!  Here’s why you should contact me today!

1. 96% of customers don’t buy the first time they visit your site.
No matter how good your sales funnel is, studies show that customers need to get to know your company and your product/service before they buy.  This means you need a way to keep them engaged with content that gives your customers value and your company credibility. A steady flow of articles, blog posts, and case studies give your potential customers a reason to gain confidence and trust in your company.

2. You need fresh content to keep customers engaged.
Having great copy on your home page is a fabulous start, but it won’t give your customers a reason to keep coming back.  You need fresh web content, articles, blog posts, social media content, and PR copy to keep them engaged, allowing them to view you as an expert in your field.

3. Keeping your site updated takes time.
Even if you feel confident enough in your writing skills to do all the writing yourself, wouldn’t your time be better spent elsewhere? Hiring a copywriter frees you up to do the things only you can do to grow your business to the next level.  Or it can free up your time to do other things like take that vacation you’ve been planning!  Large businesses can afford to keep a full-time staff to take care of these tasks.  Small to medium-sized businesses can hire a professional copywriter and achieve the same result for a fraction of the cost!

4. SEO
Did you know that keeping your site updated is the thing you can do for search engine optimization?  How would you like the search engines to find your site more often and deliver qualified customers to you without having to spend money on ads?  It can if you hire me

What Can Unique Copywriter Do for You?

What does Your Voice – My Words mean for your company?

Every business needs the same things, for example, a website.  BUT…not every business needs the same kind of website. The kind of copywriting your company needs should reflect your business image, your personality, and your customers’ expectations.

Have you ever noticed how flat most websites, blog posts, and emails sound?  That’s because they don’t reflect the unique personality of the company it is written to represent.

Most writers write from their perspective, personality, and voice.  Here, at Unique Copywriter, all the copy is written with YOURS in mind!

Scroll down to find out what experience I bring to the writing table!


Hi, I’m JoJo Tabares and I’ve been writing since I was nine years old.  That’s over 45 years!  (But please don’t add that up!) LOL

I have a degree in Speech Communication and have spent the last 15 years educating young minds on the importance of communication skills.  I am honored to be considered an expert in the field, having authored 18 books on the subject and have been asked to be a speaker at homeschooling and gifted children’s conventions as well as a guest on various internet radio programs.   I have organized conventions and had a radio program of my own featuring guests such as science author, Dr. Jay Wile, film writer and producer, Stephen Kendrick, and comedian, Michael Jr.

As a retired homeschooler of 17 years and a co-op teacher both on and offline, I now bring all of that experience to write for others offering what I call soft sales copy: articles, blog posts, e-books, white papers, case studies, and social media memes among other things.

Most children are taught to fit in, but most adults realize that, in order to get ahead, they need to stand out above the crowd. As a business owner/manager, you need to differentiate yourself from the others in your field.

I’ve been unique all my life and I understand its POWER!

  • Seeing a Weakness as a Strength
    I’m 5′ nuthin’, but I come preshrunk so it’s okay!  I may not be able to reach the top shelf, but I have a unique perspective from down here!  I see things you tall people don’t.  I see strengths in every adversity.

As a petite, young saleswoman in a man’s world, I was able to take my customers’ preconceived notions and expectations and turn them, instead,  into a unique sales pitch that resonated with them.  So much so, that I became the top sales rep at the company and was made sales trainer within six months!

—-> What this means for you is: if your business has a perceived weakness, I can turn that around and bring to light the incredible strength that makes your company unique!

  • Personal and Professional Life Experience
    I’ve written on hundreds of topics, most from personal experience: communication, parenting, homeschooling, marriage, faith, chronic illness, finances, small business, leadership, conflict resolution, and even shyness.

I have a BA in Speech Communication and almost twenty years of teaching experience in this field.  This, alone, gives me a unique perspective into how we craft our business communication.  How we communicate has even more power than the words we use!

—-> What this means for you is: I have the knowledge and experience to understand your unique copywriting needs!

  • Broad and Multi-Faceted Business Experience
    Most writers understand writing, but don’t have much experience in business. I have excelled in sales, customer service, and management. I’ve worked for large, multinational corporations, small to medium-sized companies, start ups, and have even started and run successful businesses of my own.

I have had the privilege of working with people all over the world and have lived on both the east and west coasts of the U.S.  Having dealt with business owners and customers from many different countries, I have mastered the art of tailoring my communication to various cultures.

—-> What this means for you is: I understand how business works and can write from YOUR perspective!

  • Published in Various  Media Channels
    I have published books, e-books, websites, articles, blog posts, case studies, ads, and memes. I have even been on TV performing songs that I wrote.

My articles have been featured in publications such as The Old Schoolhouse Magazine (TOS) and Home School Enrichment Magazine. My homeschool curricula has been endorsed by members of the TOS staff and was awarded “Homeschool Approved” by the magazine.  The Homeschool Legal Defense Association (HSLDA) refers members to my communication materials.

Many of my articles have been picked up by various websites such as and radio stations like 95.5 The Fish.  Additionally, I was honored by who made me a “Featured Writer” republishing several of my articles.

I’ve also written what I call JoJoisms: my humorous and insightful one-liners about life. Memes are vital for social media growth!  My JoJoisms became so popular on social media that I wrote a book of nearly 600 of them!  I even found one of them quoted on the home page of a coaching site!

—-> This varied experience means that I’ve got you covered! You don’t need to spend time looking around for different copywriters to get your projects done!

  • I’m always updating my knowledge and skills!
    The market place is always changing. Social media is evolving and the internet is forever introducing new technology.  I stay abreast of the latest news and keep honing my skills in order to best serve you.

—-> What this means for you is: The Unique Copywriter will ALWAYS have your back!

Words have power, but they should also have artistry.
I believe that every communication should tell a story whether it’s a book, an article, a blog post, or a meme. If your business needs a personalized touch to share a message you’re passionate about, I’d love to write it. Contact me!


Contact Us

Request a Quote/Information

If this is a request for a quote, please include details about the project.